About the Role
As a Regional Marketing Manager, you will be responsible for developing and executing targeted field and demand generation marketing strategies for the UKI, APAC, Nordics and Benelux regions, driving lead generation, awareness and market engagement while coordinating localised campaigns. This role is part of the EMEA & APAC Regional Marketing department.
Responsibilities
•Define and implement tailored demand generation and field marketing strategies to drive lead generation and brand presence within assigned regions, aligning with overall company and regional goals.
•Plan, execute, and manage regional events such as trade shows, webinars, and in-person activations, aligning them with local customer needs and sales opportunities.
•Create, coordinate, and monitor multi-channel marketing campaigns, including digital, events, partner marketing, email, PR and social media, ensuring they are well-aligned with the region's unique needs and target audience preferences.
•Work closely with sales, product marketing, partner and customer success teams to ensure campaigns are effectively supporting business objectives and delivering qualified leads.
•Track, measure, and report on the effectiveness of marketing initiatives, providing insights and recommendations to optimise future efforts based on lead quality, engagement, and campaign ROI.
•Provide guidance and oversight to a Working Student or Intern, delegating tasks effectively, mentoring their development, and ensuring their work supports regional marketing goals.
Requirements
•Master's degree in Marketing, Business, Communications, or a related field.
•Proven experience in field marketing and demand generation within B2B tech environments.
•Experience in planning, coordinating, and executing virtual and in-person events, including trade shows and webinars, with a focus on creating engaging customer experiences.
•Experience working in international and matrixed organizations.
•Excellent stakeholder management, communication, and influencing skills.
•Strong analytical capabilities and ability to translate market insights into business actions.
•Familiarity with digital marketing tools and platforms (e.g., marketing automation software, CRM systems, Google Analytics, social media channels) to execute and measure campaigns effectively.
Nice to Have
•Prior experience in enterprise software, SaaS or AI is highly desirable.
Benefits
•Work-Life Balance: Flexible working hours, and a hybrid setup allowing 3-4 days working from home and enjoy 25 days of annual leave.
•Option to Work from Anywhere for up to 30 days per year.
•Home Office & Commuting Allowance: £450 budget to enhance your home office and an £80 monthly sustainable transportation allowance for eco-friendly commuting.
•Generous Parental Leave: 26 weeks of paid maternity leave, 4 weeks of paid leave for the second parent, and up to 20 weeks of fully paid shared parental leave. A gradual return to work program is also available.
•Community & Support: 2 paid volunteering days annually and Employee Resource Groups dedicated to promoting diversity and inclusion within the company.
•Professional Development: £1,000 annual budget for personal professional development, career paths, internal mobility opportunities, and a "Women in Leadership Programme."
•Comprehensive Onboarding: a structured company onboarding program.
•Health & Insurance: company-paid private medical insurance (Vitality Health) for you and eligible dependents.
•Financial Security: pension plan, group income protection and group life cover.
•Mental Health Support: individual and confidential sessions with a mental health practitioner or coach of your choice.
