Описание
International IT company invites Regional Marketing Manager (MENA/UK) to join the team. Our client is an international software development company that provides a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.
Задачи
•Creating and implementing a regional marketing strategy: developing outbound and inbound channels in line with regional goals.
•Generating interest and warming up funnels through touchpoints and the website: events and webinars, email marketing, SEO/GEO, paid channels.
•Coordinating teams (inbound, PR, outbound, SEO/GEO, SMM) through goal setting, processes, and performance monitoring.
•Actively collaborating with the sales department: tracking the lead journey through the funnel, adapting channels to maximize contribution to the pipeline.
•Analyzing performance, generating and validating hypotheses, testing, and making data-driven decisions.
Требования
•Experience in B2B marketing for at least 3 years, preferably in IT / Tech / SaaS.
•Experience in the UK and MENA markets.
•Proven track record of building and executing a marketing strategy combining outbound + inbound: from channel to handover to sales and funnel nurturing.
•Experience in cross-functional team coordination.
•Understanding of both marketing and sales funnels: ability to validate hypotheses through sales.
•Experience in cold outreach, SEO/GEO, and web analytics.
•Willingness to dive deep into technical details of the service or solution.
•English proficiency at Intermediate level or higher.
Условия
•The company cooperates with such businesses as Samsung, Johnson and Johnson, Ryanair, Europcar, TUI, Verivox, Shypple.
•Opportunity to gain experience in developing business relationships with the world's largest brands, as well as large-scale projects using cutting-edge technologies.
•Interesting and high-profile deals, negotiation practice, and communication with C-level people.
•The most important thing valued in employees is a commitment to continuous learning.
