About the role
bonial is part of Axel Springer SE and, as a leading "Drive-to-Store" partner in Germany and France, is transforming the retail landscape. Through its platforms in Germany and France, bonial connects millions of users with their favorite stores and brands every day. As a B2B Marketing Manager at bonial, you are responsible for developing and implementing marketing strategies for business customers and strengthening visibility in relevant channels.
Responsibilities
•Develop marketing strategies to reach business customers
•Position the bonial brand in the B2B market
•Develop and implement the B2B content strategy in line with relevant target groups, subject areas, and company objectives
•Lead content initiatives, including the continuous development of the bonial website
•Manage and further develop the bonial B2B newsletter, including topic planning, visual design, and distribution
•Extend content across the website, newsletter, LinkedIn, and other relevant B2B channels
•Work closely with PR, Sales, Marketing, Product, and other departments to develop relevant content
•Analyze relevant content KPIs and continuously optimize formats and topics
•Ensure consistent brand communication and corporate identity across all relevant content touchpoints
•Use performance marketing tools (e.g. LinkedIn Ads) to increase campaign effectiveness
•Book advertisements in relevant digital trade magazines (e.g. Horizont, Lebensmittelzeitung)
•Organize bonial's presence at trade fairs, conferences, and networking events (e.g. booth setup, speaker slots, sponsorship packages)
•Plan B2B events hosted by bonial, including invitation management
•Monitor market trends and competitor activity
•Analyze insights and derive strategic recommendations
•Plan and execute multichannel lead generation campaigns (e.g. via LinkedIn, email marketing, webinars)
•Work with the Sales team to qualify leads and support the development of the sales pipeline
•Define and monitor relevant KPIs to measure marketing effectiveness
•Conduct regular performance analyses and identify opportunities for optimization
Requirements
•Degree in Marketing, Communications, Business Administration, or a comparable qualification
•Substantial experience in B2B marketing, ideally in a technology-driven or digital environment
•Experience using marketing technologies (e.g. HubSpot, WordPress, Google Analytics, LinkedIn Campaign Manager)
•Excellent project management skills and the ability to manage several priorities simultaneously
•Demonstrated experience planning and executing events and trade fairs
•A good sense for relevant content and excellent communication skills in German (C1–C2 level) and English
•Independent and structured way of working, along with a high degree of initiative
•Strong team spirit, a cooperative mindset, and enthusiasm for cross-functional collaboration
What bonial offers
•A fast-growing and dynamic company with lasting potential for the future, a leading force in an industry transforming from print to digital
•High-tech company focused on innovative technologies, using AI and other tools to increase productivity and efficiency
•Support for professional development, backed by a feedback culture
•Free access to nilo.health, a mental health app
•Subsidized occupational pension plan
•In-house gym, with partial cost coverage for Urban Sports Club
•Opportunity to get involved in sustainability and environmental protection projects with the Green Team
•Up to 20% mobile working per week within Germany; option to work abroad for 30 days a year
•28 vacation days, plus one additional day each calendar year (up to a maximum of 30 days), and additional days off for special occasions (e.g. moving house, working on a social project)
•Fully equipped in-house gym, rooftop terrace for team events, and Zen Rooms for prayer, relaxation, or quiet moments
•Various lunch options in the office, lunch provided for free, and access to a nearby partner restaurant
•Free hot and cold drinks, fruit, and snacks in the office
•Regular optional events to build working relationships and participate in projects together
