About the Role
Senior Marketing Manager, Events Marketing & Operations, APAC
The Team
The APAC Events Marketing team develops and delivers marketing-led events, client programmes and third-party event activations across the region. Working closely with Sales, Product, Editorial and Marketing colleagues, the team combines integrated marketing, event operations and marketing technology to engage target audiences and support business objectives.
This role reports to the Head of Events Marketing, APAC and offers the opportunity to manage regional programmes from strategy and campaign development through execution, measurement and post-event follow-up.
Responsibilities and Impact
•Develop and own integrated event marketing strategies for a portfolio of S&P Global events, conferences, client programmes and third-party activations across APAC, translating business and audience objectives into actionable multi-channel campaign plans.
•Lead end-to-end campaign execution across email, web, social and partner channels, including audience segmentation, landing pages, registration journeys, campaign tracking and reporting using platforms such as Marketo, Salesforce and Cvent.
•Manage event delivery and operations from planning through onsite execution, coordinating venues, suppliers, speakers, registration, sponsorship deliverables, branding, production schedules and attendee experience.
•Partner cross-functionally with Sales, Product, Editorial, Marketing, Creative, Digital and external partners to align target audiences, messaging, promotional activity, event readiness and post-event follow-up.
•Measure and optimise event performance by monitoring registration, attendance, engagement and campaign results; maintaining accurate campaign and attendee data; and translating insights into practical improvements to future programmes.
•Manage multiple regional projects simultaneously, including timelines, budgets, purchase orders, invoices, vendor coordination, stakeholder updates, run-of-show documentation and post-event reporting, while identifying opportunities to improve processes and execution efficiency.
What We're Looking For
Basic Required Qualifications
•7–8 years of relevant professional experience in event marketing, conference marketing, event operations, event production or integrated campaign execution, including experience managing multiple projects from planning through delivery.
•Demonstrated experience developing and executing integrated, multi-channel event marketing campaigns, including email marketing, audience segmentation, landing pages, registration journeys and campaign performance reporting.
•Hands-on experience working with marketing automation, CRM and event-management technology, including platforms such as Marketo, Salesforce and Cvent, or comparable systems.
•Professional fluency in English, with demonstrated ability to communicate effectively and coordinate programmes across cross-functional teams and external partners.
Additional Preferred Qualifications
•Bachelor's degree in Marketing, Communications, Business or a related discipline.
•Experience delivering both owned events and third-party conference or sponsorship activations, including vendor coordination, speaker logistics, onsite delivery and sponsorship fulfilment.
•Experience working across regional or international markets, ideally APAC, and managing campaigns involving multiple stakeholders, markets and audiences.
•Experience with Adobe or comparable digital marketing platforms, basic HTML knowledge, and/or proficiency in an additional APAC language relevant to the role's market coverage.
About S&P Global Energy
At S&P Global Energy, our comprehensive view of global energy and commodities markets enables our customers to make superior decisions and create long-term, sustainable value. Our four core capabilities are: Platts for news and pricing; CERA for research and advisory; Horizons for energy expansion and sustainability solutions; and Events for industry collaboration.
S&P Global Energy is a division of S&P Global (NYSE: SPGI).
