Position: Regional Marketing Manager
Responsibilities:
•Market Planning: Gain insights from market data, derive market growth points by aggregating and analyzing internal and external market data, and drive continuous market share growth for products through reasonable allocation and integration of resources and building meeting platforms.
•Efficient Operations: Segment market activities, build and maintain a KOL database, regularly visit KOLs, communicate product advantages, engage professionally, develop speakers, match suitable academic conferences, and drive the business team to efficiently execute various academic meetings.
•Win-Win Collaboration: Efficient cross-departmental collaboration, especially with RM, DM and the central marketing team; train staff on disease area and product knowledge, regularly share market data, and help the business team set plans to improve market share.
•Self-Improvement: Continuously improve disease area and product knowledge, and improve communication and collaboration skills.
Qualifications:
•Education: Bachelor's degree or above in medicine, pharmacy, or a related field.
•Work Experience: More than 1 year of regional marketing experience in the pharmaceutical industry, or more than 2 years of experience as a district/regional manager.
•Key skills in market analysis, strategy breakdown, client management, and activity execution.
•Traits including resilience, learning agility, results orientation, and strong execution.
•A high level of compliance awareness.
