SoftConstruct

marketing manager in iGaming

In short

Роль отвечает за разработку, запуск и оптимизацию B2C-маркетинговых кампаний в iGaming-продуктах компании CreedRoomz, включая турниры, промо-акции и работу со стримерами и партнёрами. Требуется 4+ лет опыта в B2C digital-маркетинге, управление внешними вендорами и инфлюенсерами, знание алгоритмов Twitch и Kick, свободный английский и сильные аналитические навыки. Позиция full-time, офис в Ереване.

Описание
CreedRoomz develops B2C gaming products and promotes them through digital marketing, tournaments, special events, streamers, affiliates, and external partners.
Задачи
•Conceptualize, execute, and optimize end-to-end B2C marketing campaigns and product promotions to drive user acquisition, awareness, and reactivations
•Plan and run marketing initiatives, including tournaments, promotional contests, and gamified player experiences
•Collaborate with product, design, content, and CRM teams to deliver cohesive brand messaging across all touchpoints
•Build and manage relationships with external marketing vendors and agencies, ensuring smooth workflows and high-quality deliverables
•Organize and oversee collaborations with streamers, influencers, and affiliate partners to drive brand awareness and user acquisition
•Track, analyze, and optimize external partner and streamer campaign performance to ensure maximum ROI
•Leverage paid acquisition, social media, CRM/email, content marketing, and in-app promotions to increase brand exposure among target audiences
•Identify new marketing channels, industry trends, and strategic opportunities to expand market share
•Establish key performance metrics for B2C campaigns and partnerships, including CPA, LTV, ROI, conversion rate, and engagement rate
•Monitor, analyze, and report on campaign success, providing actionable insights to optimize performance
Требования
•4+ Years of hands-on experience in B2C digital marketing
•Bachelor's Degree in Marketing, Communications, Business Administration, or a related field
•Proven experience managing external vendors, affiliate networks, and influencer/streamer collaborations
•Deep understanding of multi-channel digital marketing strategies, campaign execution, and player/user journeys
•Hands-on knowledge of Twitch and Kick algorithms
•Fluent English with exceptional written, verbal, and interpersonal communication skills
•Advanced data analysis skills, including interpreting performance metrics, building comprehensive reports, and converting insights into actionable marketing strategies
•Outstanding organizational skills and the ability to manage multiple promotions, partner collaborations, events, and strict deadlines simultaneously
•Nice to have: Prior experience in the iGaming or gaming industry
Условия
Full-time, on-site position.

Stop applying.
Get referred.

$10 in free credits

In just 60 seconds, fully on autopilot — Eraldt's AI agents read your CV, map the roles you fit, find live vacancies and the people who can refer you, write personal emails, and get you referred.

This isn't an application: your CV doesn't go to the company, and we don't promise a referral for this exact role.

Discover who else lands interviews on autopilot