Описание
Soft2Bet develops proprietary CRM technology that supports player retention and engagement across global markets.
Задачи
•Own the end-to-end retention, reactivation, and LTV strategy across multiple verticals, including Fintech and Gaming
•Lead and mentor an organization of 50+ people
•Build scalable hiring, onboarding, and management structures to support rapid growth
•Collaborate with product and technical teams to align CRM strategy with platform architecture, automation logic, and AI integration
•Oversee high-volume campaign execution across global markets, ensuring quality, deliverability, and localized relevance
•Define and achieve KPIs for churn reduction, ARPU, and engagement quality through advanced segmentation and personalization
•Influence CRM product development and data infrastructure
Требования
•10+ Years of CRM/Lifecycle leadership experience in fast-scaling tech environments
•Experience managing large teams of 50–200+ people and building a culture of accountability without being authoritarian
•Understanding of CRM architecture and system logic, including building automated ecosystems
•Expertise in multi-channel user journeys across Email, Push, SMS, and In-app
•Stable, empathetic leadership style; leads by example, values transparency, and focuses on collective success
•Fluent English
•Nice to have: experience in Fintech, E-commerce, or Gaming
Условия
•A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation
•Attractive office location and facilities
•Special birthday celebration presents and a collaborative company culture
•24 Days of vacation per year
•Medical insurance
