О компании
Wargaming is an online game developer and publisher headquartered in Nicosia, Cyprus. Operating since 1998, it has become a leader in the gaming industry, with titles including World of Tanks, World of Warships, and World of Tanks Blitz.
Задачи
•Identify target audiences and grow product communication reach across CRM channels, including email, in-game channels, and push notifications
•Design, build, and launch CRM campaigns end-to-end
•Prepare, proofread, and validate campaign texts for clarity, grammar, and tone
•Work with the localization team to adapt campaign copy for supported markets
•Keep templates channel-appropriate and mobile-friendly
•Build segmentation, personalization, and testable campaign hypotheses
•Scope and assign tasks to design, development, localization, and BI teams
•Manage concurrent campaigns through delivery, track dependencies, and flag risks early
•Analyze campaign performance and turn results into concrete recommendations
•Report campaign impact and engagement metrics to stakeholders in a clear, decision-ready format
•Ensure compliance with communication policies and best practices
Требования
•2–4 Years of experience as a CRM Manager, CRM Marketing Manager, or similar
•Experience with Emarsys, SendPulse, Braze, Iterable, or a similar CRM/marketing-automation platform
•Proven experience managing cross-functional projects involving design, development, localization, and BI
•Strong analytical skills with campaign and customer data
•Ability to write and prepare campaign copy independently
•Confidence using AI tools to speed up or automate repetitive tasks
•Basic SQL for describing segmentation and campaign logic
•Basic knowledge of graphics editors, HTML, and Excel
•Upper intermediate or higher English language knowledge
•Nice to have: product management background or education, A/B testing experience, experience coordinating localized campaigns across multiple markets or languages, experience building analytics or reporting from scratch, background in gaming, esports, or another content-heavy entertainment product, Russian language knowledge
•Candidates must already be located in Belgrade or nearby; relocation is not supported
Условия
•One-year fixed-term contract to cover maternity leave
•Additional vacation days based on years of service at Wargaming, up to 5 days above the statutory minimum
•Additional paid time off, including 5 Personal Days, Birthday Leave, Marriage Leave, and Compassionate Leave
•Sick Leave Compensation and Maternity Leave Benefits
•Premium Private Health Insurance
•Career development and education opportunities within the company
•English clubs and a language-learning platform
•Mental well-being program
•Commuting allowance
•Company events
•FitPass membership
•Employee discounts
•Personal Gaming Account
•Coffee, fruits, and snacks in the office
•On-site canteen with subsidized food and drink prices
•Seniority Awards
•Referral program with a reward
