Description
The company operates GCC brands in iGaming.
Responsibilities
•Own the CRM strategy for GCC brands throughout the player lifecycle, including onboarding, FTD/STD conversion, retention, VIP support and reactivation
•Improve CRM flows and journeys, including welcome, early-life, deposit, churn prevention, win-back and late conversion
•Track and improve retention, churn, reactivation, deposit conversion, player value (LTV/NGR) and channel performance
•Analyze player behavior and campaign results, identify growth opportunities and turn them into actions
•Plan and run A/B tests on offers, timing, content and channels, and scale successful results
•Plan and manage the GCC promo calendar, including local events such as Ramadan, Eid and national holidays
•Define segmentation and personalization logic for offers and communications
•Set up campaigns, journeys, bonuses and player communications in the CRM platform
•Prepare, upload and verify customer segments
•QA each launch for content, Arabic text and RTL formatting, links, targeting, eligibility, timing and settings
•Schedule and launch campaigns according to the CRM calendar, monitor delivery and quickly resolve issues
•Own Arabic CRM content, including localization, tone of voice and cultural fit for GCC players
•Report on performance and provide insights and recommendations to the Head of CRM and stakeholders
•Collaborate with VIP, Marketing, Design, Product and BI teams
•Use AI tools to speed up analysis, content creation and QA
Requirements
•Native or fluent spoken and written Arabic
•Upper-Intermediate English or higher
•3+ years of CRM experience in iGaming, including ownership of lifecycle flows and KPIs
•Hands-on experience setting up campaigns and journeys in a CRM platform; strategy-only experience is not sufficient
•Experience with Smartico
•Proven track record of improving retention, reducing churn or growing player value
•Strong understanding of GCC and Arabic-speaking markets and player behavior
•Strong analytical skills and comfort working with data, segments and campaign reporting
•High attention to detail and a structured, organized approach
•Comfortable with operational and repetitive work while maintaining high accuracy
•Practical experience with AI tools such as ChatGPT or similar, and good Excel or Google Sheets skills
Nice to have
•Sportsbook CRM experience
•Experience with VIP or loyalty programs
Conditions
No conditions specified in the posting.
