Описание
Zexter operates an iGaming product focused on player journeys, personalized campaigns, retention, LTV, and ROI.
Задачи
•Develop, launch, and optimize automated and triggered CRM journeys, including Welcome, Retention, Reactivation, and Churn Prevention
•Segment the player base by behavior, activity, and deposit history
•Launch communications through Email, SMS, Push, and In-App channels
•Develop bonus offers and promotional mechanics
•Conduct A/B tests, analyze campaign performance, and identify growth opportunities
•Analyze CRM metrics, including Conversion to Deposit, Retention, LTV, Bonus Cost, and ROI
•Prepare and analyze CRM campaign reports
Требования
•1–2+ Years of experience in CRM or Retention within iGaming
•Middle level or above, with the ability to independently launch, manage, and analyze CRM campaigns
•Strong understanding of LTV, NGR, Retention Rate, Bonus Cost, and ROI
•Experience working with different player segments and understanding of the player lifecycle
•Experience building automated CRM/Journey flows and triggered communications
•Understanding of segmentation, personalization, and bonus mechanics
•Strong analytical thinking and ability to make data-driven decisions
•English B2-C1
•Fluent Russian
•Nice to have: Experience with GR8
Условия
Hybrid work in Limassol, Cyprus.
