Описание: HiGaming operates casino and sportsbook product verticals.
Задачи:
•Develop a global CRM strategy for all product verticals, including casino and sportsbook
•Lead personalization through segmentation, behavioral triggers, and predictive modeling
•Monitor, analyze, and report on campaign performance, including engagement rates, conversion, and churn
•Mentor and guide CRM specialists and managers, fostering innovation and best practices
•Drive automation, testing, and optimization to improve CRM effectiveness and scalability
•Collaborate with product, marketing, BI, and other teams to align CRM initiatives with business goals
•Manage the CRM calendar to ensure timely, relevant, and compliant communications
•Design, execute, and optimize multichannel campaigns across email, SMS, push, and onsite messaging to increase engagement and retention
Требования:
•2+ Years of CRM experience, including experience in a senior or leadership role
•Knowledge of CRM tools and platforms such as FastTrack and Customer.io
•Deep understanding of player lifecycles, bonus mechanics, and gamification strategies
•Excellent communication and project management skills
•Fluent in English
•Data-driven mindset and strong analytical skills
•Proven track record of driving player retention, reactivation, and engagement
Условия:
•Локация: Лимасол
•Sport benefit covering gyms, studios, sports activities, and spas across the island
•Partially covered Greek and English language classes
•Healthy, friendly work environment
•Office coffee area stocked with fruit and snacks
•Company-provided lunch
•Medical cover
•Official employment
•6 Paid sick days
•24 Working days of paid annual leave
