About the Role
Zexter is building an iGaming product and a team focused on player retention.
Responsibilities
•Develop and run the CRM strategy across the player lifecycle, from onboarding and activation to retention and reactivation
•Build and optimize automated trigger journeys across email, push, SMS, in-app channels, and messengers
•Manage database segmentation by deposits, behavior, player value, and product preferences
•Plan and launch campaigns, bonus mechanics, and promotions with the Product, Marketing, and Payments teams
•Run A/B and multivariate tests and turn findings into process improvements
•Analyze retention, churn, LTV, ARPU, deposit conversion, bonus ROI, and CRM contribution to GGR/NGR
•Monitor data quality and deliverability, including domain reputation, unsubscribes, and inbox placement
•Ensure communications comply with responsible gaming standards and regulatory requirements, including requirements for bonuses and advertising
•Work with vendors and platforms, and brief designers, copywriters, and developers
•Mentor junior and mid-level specialists and share expertise
Requirements
•At least 4 years of experience in CRM or Retention, including at least 2–3 years in iGaming (sportsbook and/or casino)
•Experience managing the full campaign cycle and building automations from scratch
•Confident use of CRM platforms such as Optimove, Fast Track, Salesforce Marketing Cloud, Braze, Customer.io, Insider, MoEngage, or similar
•Working-level SQL skills and experience with BI tools such as Metabase, Tableau, Power BI, or Looker, and Excel/Google Sheets
•Understanding of bonus economics, including wagering, bonus costs, abuse risks, and impact on margin
•Analytical mindset and data-driven decision-making habits
•English at B2 (Upper-Intermediate) or higher; fluent Russian
Nice to Have
•Experience with the VIP segment and personalization
•Experience managing a team or mentoring
•Knowledge of CIS, European, LatAm, or Asian markets (specify target GEOs)
•Experience with predictive churn/LTV models and CDPs
•Understanding of affiliate and performance channels
•Additional languages
Conditions
•Competitive salary based on interview results
•Opportunity to shape the retention strategy and see the impact of decisions in the numbers
•Modern tool stack and a dedicated testing budget
•Paid vacation and sick leave
