Описание
Soft2Bet is a platform provider delivering casino and sports betting brands. The company combines product execution, localization, local partnerships, compliance, and customer experience to support growth across competitive regions.
Задачи
•Own the end-to-end operational setup, targeting, testing, and distribution of marketing sendouts across Email, SMS, Web App, and Push Notification channels using the proprietary CRM system
•Act as the primary operational link between CRM strategy and execution, prioritizing and managing incoming sendout requests from Affiliates, Acquisition, and internal stakeholder teams
•Partner with Content and Design teams to ensure creative assets, copy, translations, and promotional mechanics are aligned, accurate, and ready ahead of schedule
•Conduct pre-campaign testing and deliver post-campaign analysis covering open rates, CTRs, conversions, and revenue impact
•Maintain campaign tracking and report KPIs and channel health metrics to management
•Maximize the capabilities of the internal CRM engine, identify workflow bottlenecks, and suggest process improvements
Требования
•Hands-on experience managing and executing multi-channel sendouts across Email, Push, SMS, and Web App messaging
•Ability to bridge strategic stakeholders and creative teams while managing tight deadlines and competing campaign briefs
•Hands-on experience with custom-built CRM tools, back-office marketing engines, or automated campaign managers
•Foundation in campaign analytics, including interpreting pre- and post-launch data, spotting trends, and preparing concise performance summaries for leadership
•Excellent written and verbal English communication skills
•Strong proofreading skills for copy and visual layouts across creative assets
•Strong organizational skills with Google Workspace or task-tracking platforms
•Nice to have: Experience in iGaming, Fintech, E-commerce, or Gaming
Условия
•Relocation support includes flight tickets and two weeks of hotel accommodation
•Attractive office location and facilities
•Special birthday celebration presents
•Collaborative company culture
•24 Days of vacation per year
•Medical insurance
