Описание: The client is a global leader in specialised nutrition, committed to improving health outcomes through science-based nutritional solutions.
Задачи:
•Develop and execute hospital listing strategies to expand market access and strengthen institutional partnerships
•Identify, map, and prioritise key hospital stakeholders, healthcare professionals, and decision makers
•Drive strategic engagement plans to support business growth and long-term healthcare ecosystem development
•Evaluate market opportunities, healthcare trends, policy changes, and competitive activities to identify growth opportunities
•Adapt brand propositions and product claims into HCP-focused, scientifically grounded, and compliant communication materials
•Collaborate with Marketing, Medical Affairs, and Scientific Affairs to ensure message consistency and relevance
•Leverage clinical evidence and expert insights to strengthen scientific credibility and build professional trust
•Design and implement scalable HCP engagement strategies across medical congresses, symposiums, educational programmes, expert roundtables, and digital platforms
•Establish professional advocacy models to enhance brand recommendation and influence within the healthcare community
•Build relationships with key opinion leaders, medical societies, and professional organisations
•Define HN channel priorities, investment strategies, and activation roadmaps aligned with business objectives
•Monitor KPIs, ROI, hospital listing progress, and HCP engagement effectiveness
•Generate actionable insights and optimisation recommendations to maximise business impact
•Ensure activities comply with local regulations, industry standards, and healthcare marketing guidelines
•Maintain high ethical standards in engagement with healthcare professionals and stakeholders
Требования:
•Bachelor's degree in Marketing, Life Sciences, Nutrition, Pharmacy, Healthcare, Business, or a related discipline
•Minimum 5–8 years of experience in healthcare, nutrition, pharmaceutical, medical device, or consumer health industries
•Proven experience in HCP marketing, medical marketing, hospital channel management, or healthcare stakeholder engagement
•Strong understanding of healthcare systems, hospital dynamics, and market access environments
•Experience working with KOLs, medical societies, and professional education programmes
•Ability to develop and execute strategic marketing plans with measurable business outcomes
•Strong stakeholder management, influencing, communication, and analytical skills; able to turn market insights into actionable strategies
Будет плюсом: Fluency in English and Chinese
Условия:
•Opportunity to lead high-impact healthcare nutrition initiatives in a fast-growing, purpose-driven industry
•Exposure to senior healthcare stakeholders, hospital networks, and leading medical experts
