About Alan
Alan integrates insurance, prevention, and care into a single user experience. It provides health insurance and prevention services to over 1 million members and partners with more than 40,000 companies.
Responsibilities
•Build an international brand playbook for market launches, M&A integration, and local partnerships
•Develop the concept, format, and multi-country activation plan for an international health event, including the resources required
•Create a repeatable product launch go-to-market playbook covering positioning, messaging, channels, and sequencing, and test it with Product Marketing on an upcoming launch
•Turn the Creative Director's vision into concrete initiatives
•Structure how the Brand team sets and tracks its OKRs
Requirements
•1–2 years of experience in marketing, brand, or communications in an agency, scale-up, or corporate environment
•Solid marketing and go-to-market fundamentals, including positioning, messaging, channels, and launch sequencing
•Excellent structuring and writing skills
•Strong written and verbal communication skills in English
•Based in Paris or willing to relocate to Paris
Nice to have
•Exposure to international expansion, market entry, or M&A
•Experience supporting a product launch
•Experience with event strategy or brand activations
•Familiarity with OKRs
•French
Benefits
•Flexible working hours
•Country-specific commuter benefits
•Training policy, free books, and a budget to attend and speak at conferences when opportunities arise
•Dedicated coaching from day one
