About
ManyPets is a UK pet insurance business that provides insurance designed around the needs of pets and their parents. It uses technology, data, and AI to improve risk assessment, simplify insurance, and automate claims processing.
Responsibilities
•Own media planning and evolve the full-funnel paid marketing strategy to drive customer growth, efficient acquisition, and sustainable revenue
•Optimise the multi-million-pound marketing budget using CPA, funnel, and commercial data to guide investment and channel-mix decisions
•Analyse data in Excel and the data warehouse, challenge dashboard results, and investigate discrepancies
•Partner with the Data Team, Finance, Product, and CX to build and improve a trusted measurement and reporting framework
•Test and scale acquisition channels, diversify the channel mix, and ensure activity complies with FCA and ASA requirements
•Lead integrated full-funnel campaigns across Sales Activation and Brand Building channels, ensuring consistent messaging and timely execution
•Manage agency and partner relationships, develop briefs, and maintain high standards of delivery and pace
•Manage and develop three Performance Marketing Leads and represent Growth Marketing to stakeholders across the business
Requirements
•Significant experience leading growth marketing, with ownership of budget and channel strategy
•Fluency in Excel and confidence analysing large or messy datasets and investigating dashboard results
•Deep understanding of full-funnel marketing metrics, including CPA, ROAS, conversion, and funnel drop-off
•Experience managing significant paid budgets across brand and performance channels, including paid search, paid social, and offline media
•Ability to build relationships and influence stakeholders across Data, Finance, Product, and senior leadership
•Excellent agency management skills, from briefing through execution
•Understanding of audience segmentation and lifecycle targeting for mid- and lower-funnel strategies
•Experience managing and coaching a small team
•Experience in insurance, financial services, or another regulated consumer sector
Nice to have
•Experience building or specifying dashboards or data models using SQL, Looker, or similar
•Practical experience using AI tools or models to accelerate analysis, testing, or marketing processes
•Interest in automating repetitive work
Conditions
•Home setup support, including technology, money towards a desk, and vision support
