About
Haleon is a consumer health company whose portfolio includes trusted brands across resilient and growing categories. It combines deep human understanding with trusted science to deliver better everyday health.
Responsibilities
•Develop and implement the expert engagement strategy for CEE Export Markets East, supporting omnichannel transformation and increasing expert advocacy across the region
•Lead expert marketing activities across OTC and Oral Health Care categories, aligning business objectives with local market needs and opportunities
•Drive healthcare professional engagement through integrated programs, including detailing, scientific content, digital communication, product science support, and advocacy initiatives
•Build and strengthen the omnichannel ecosystem by coordinating expert marketing activities and identifying opportunities for improvement
•Ensure compliance with company policies, procedures, and local regulations across all markets in the cluster
•Partner with Consumer Marketing, Sales, Shopper Marketing, Medical, Compliance, and IT teams to deliver consistent expert engagement programs
•Build relationships with healthcare organizations, healthcare professionals, and key opinion leaders to support brand advocacy and recommendation
•Manage the expert marketing budget and allocate resources to strategic growth priorities, including digital acceleration
•Monitor performance, evaluate engagement effectiveness, and provide regular updates on business objectives and initiatives
•Lead and develop a high-performing team, fostering collaboration, capability building, innovation, and continuous improvement
•Support teams through business transformation, evolving market dynamics, and changes in customer engagement practices
Requirements
•Bachelor's or Master's degree in a relevant field
•5 to 10 years of experience in Expert Marketing or related areas such as Professional Relations, Scientific Content, Sales Force Effectiveness, or Digital Marketing
•Experience leading teams and delivering business results in the consumer healthcare, pharmaceutical, or FMCG sectors
•Knowledge of field force management, expert engagement strategies, omnichannel marketing, and digital transformation
•Fluency in English and Russian
•Ability to translate scientific and product-related information into effective expert engagement activities
•Experience in segmentation, targeting, organizational optimization, and performance management
•Knowledge of digital tools and systems supporting expert engagement and customer experience
•Demonstrated experience leading change and transformation initiatives
•Excellent stakeholder management, communication, analytical, and problem-solving skills
•Adaptability, learning agility, and ability to work effectively in a dynamic international environment
•Nice to have: Knowledge of Kazakh or Uzbek, healthcare or pharmaceutical certifications
Conditions
•Health insurance
•Life insurance
•Meal allowance
•Corporate car
•Additional vacation days and vacation pay
•Additional maternity and paternity leave
•Fitness compensation
•Referral program
•Employee Assistance Programme (EAP)
•Travel and expenses
