RLDatix

Solutions marketing manager in healthcare

In short

This role leads go-to-market planning and execution for a healthcare software company, aligning product positioning with business objectives and managing a team of Solutions Marketing Executives. It requires 3–5+ years in Product/Solutions Marketing or Go-to-Market roles plus at least 2 years leading marketing professionals, strong analytical and messaging skills, and close collaboration with Sales, Product Management, and Growth Marketing. The role is remote but requires regular travel across the UK&I region to offices and customer sites.

About RLDatix
RLDatix (RLD) is on a mission to help raise the standard of care…everywhere. Trusted by over 10,000 healthcare organisations around the world, our solutions help improve health and care. Our applications ensure that patients receive the best and safest care while supporting the providers who deliver it. Joining TeamRLD means being part of a global effort of over 2,000 team members making a difference in healthcare…every day.
Responsibilities
•Lead and organise go-to-market planning and execution, aligning product and solution positioning with business objectives, market trends, and customer needs while coordinating cross-functional activities to ensure successful market entry.
•Manage, coach, and develop Solutions Marketing Executives, providing clear direction on messaging, go-to-market execution, performance expectations, and professional development.
•Analyse market trends, customer feedback, and competitive intelligence to identify opportunities, threats, and positioning gaps and use these insights to strengthen go-to-market strategies.
•Oversee campaign analytics, attribution, and ROI measurement to evaluate marketing effectiveness, identify optimisation opportunities, and support data-driven resource allocation and commercial decision-making.
•Guide the development of clear and compelling messaging and value propositions, ensuring consistent communication across products, solutions, campaigns, and audiences.
•Champion a user-centric product marketing approach, using customer journeys, adoption data, and customer insights to strengthen positioning, messaging, campaign planning, and overall marketing effectiveness.
•Partner with senior stakeholders across Sales, Product Management, Growth Marketing, and other functions to drive alignment, address operational challenges, and support successful delivery of integrated go-to-market initiatives.
•Oversee day-to-day team operations, performance metrics, budget adherence, and resource allocation, identifying opportunities to improve operational efficiency and support commercial outcomes.
Requirements
•3–5+ years' experience in Product Marketing, Solutions Marketing, Go-to-Market, Commercial Marketing, or a related discipline, including hands-on experience delivering go-to-market initiatives.
•A minimum of 2 years' experience leading or supervising marketing professionals through direct line management or formal team leadership responsibilities.
•Proven experience organising and executing go-to-market processes, coordinating cross-functional activities, and ensuring effective delivery within a marketing function.
•Strong analytical capabilities, with experience using campaign, operational, attribution, and ROI data to generate actionable insights and improve marketing effectiveness.
•Strong market and commercial insight, with proven experience analysing customer, industry, and competitive data to inform product positioning and go-to-market strategies.
•A track record of developing clear and compelling messaging and enabling teams to translate complex product capabilities into meaningful business value for different audiences.
•A user-centric product mindset, with experience applying customer feedback, user journeys, and adoption insights to improve positioning, messaging, and marketing performance.
•Strong people leadership, communication, and stakeholder management skills, with the ability to collaborate effectively with senior stakeholders across Sales, Product Management, Growth Marketing, customers, partners, vendors, and other cross-functional teams.
•Evidence of continuous professional development in product marketing, go-to-market strategy, leadership, commercial disciplines, or a related area.
•Ability to work remotely and travel regularly across the UK&I region to RLDatix offices and customer and prospect locations.
Benefits
By enabling flexibility in how we work and prioritising employee wellbeing, we empower our team members to do and be their best. Key benefits include private health and group accident insurance, an Employee Assistance Program (EAP) for confidential support, and Loyalty Awards that recognise long service and commitment.

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