About the Department
The Marketing & Customer Excellence department brings together marketing, customer engagement, digital capabilities and commercial excellence to drive business growth and create meaningful experiences for consumers and customers.
Responsibilities
•Develop and execute consumer marketing strategies that drive brand growth and business performance
•Lead integrated omnichannel campaigns across media, digital and content channels
•Translate consumer insights into activation plans, including product launches
•Improve the consumer experience at every touchpoint to increase engagement, loyalty and retention
•Manage the consumer ecosystem, including media, partnerships and e-commerce, and drive trade marketing and digital initiatives to improve visibility and conversion
•Monitor market trends and manage budgets and external partners to ensure effective execution
Requirements
•Bachelor's degree in marketing, communications or a related field
•5+ years of experience in consumer marketing, digital marketing or related commercial roles
•Experience in the FMCG or consumer health care industries
•Proven track record of developing and executing integrated consumer marketing strategies, with strong expertise in media and consumer engagement
•Excellent analytical, project and stakeholder management skills
•Fluent in Russian and English
Nice to Have
•A master's degree
•Knowledge of Kazakh
Conditions
No conditions specified in the posting.
