О компании
Freudenberg Home and Cleaning Solutions is a global supplier of branded cleaning systems and household and laundry care products, with brands including Vileda®, Gimi®, Wettex® and Marigold®. It employs more than 3,800 people and operates a global distribution network.
Задачи
•Manage and grow the assigned product portfolio, including product launches, commercialization, profitability tracking, and go-to-market execution
•Develop product, pricing, and revenue management strategies aligned with regional and global marketing objectives
•Use consumer, shopper, and market insights to identify growth opportunities and optimize brand positioning
•Lead the development and execution of digital and traditional media campaigns to support brand and business goals
•Drive the digital customer journey across paid, owned, shared, and earned channels, delivering against key KPIs
•Develop customer selling stories, support line reviews, and collaborate with Sales to maximize product visibility, distribution, and growth
•Manage the category A&P budget, allocating investments effectively and achieving a strong return on marketing spend
•Monitor category performance, including sales, P&L, gross margin, and consumer satisfaction, and implement continuous improvement actions
Требования
•Bachelor's degree in Business Administration, Marketing, or a related field
•At least 3 years of Marketing experience, preferably in FMCG or consumer goods
•Proven experience managing external agencies and vendors
•Strong understanding of market trends, consumer insights, and category performance
•Experience using market data and analytics tools such as Nielsen and Circana/IRI to inform business decisions
•Solid knowledge of KPIs, P&L management, pricing, and business performance analysis
•Excellent communication, presentation, negotiation, and stakeholder management skills
•Strong team player able to work effectively across functions and in a matrix organization
•Nice to have: MBA
Условия
•Health insurance
•Meal allowance
•Performance-related bonus
•Professional development training
•Flexible work models
