Описание: Reckitt develops hygiene, health, and nutrition brands. Its Sales teams work with customers to expand access to these products in stores and online across competitive consumer categories.
Задачи:
•Drive the 4P strategy for brands in selected channels
•Monitor category and brand performance through monthly analysis of sell-in and sell-out data
•Build category-specific strategies using the 4Ps to drive sales, maintain a healthy P&L structure, and improve market position
•Transform brand strategy into customer-focused action plans integrated with shopping environments
•Use market insights, trends, and competitor movements to inform strategies
•Direct the annual range review and 4P planning process
•Lead new product initiatives across channels and customers
•Perform financial modelling to support strategic decisions
•Drive operational excellence through POSM development and implementation, Embellishment process support, and Trade Marketing budget control
•Build and execute support plans to improve in-store visibility through coherent communication and tailored activations
•Turn ideas into actions in collaboration with Sales, Brand Marketing, Finance, Supply, and other functions
Требования:
•At least 2 years of total experience in FMCG, including at least 1 year in a trade, shopper, or customer marketing role
•Background in sales or marketing with a proven track record of creating customer marketing actions
•Strong commercial instinct and understanding of shopper, consumer, and category behavior and the Customer Management Process
•Understanding of brand and customer P&L
•Ability to analyze multiple data sources and convert insights into measurable, actionable plans
•Effective communication skills for influencing internal and external stakeholders
•Collaborative spirit and ownership
•Proficiency with syndicated data such as Nielsen, Excel, PowerPoint, and relevant category management software
•Fluent Polish and business English
Nice to have: experience in Trade Marketing and category management, strong analytical skills, business and commercial acumen, ability to build partnerships and influence stakeholders, experience in customer and channel strategy and negotiations.
Условия:
•Parental benefits, Employee Assistance Program, and life insurance
•Other benefits aligned with the local market
•Global share plans
•Short-term incentives for eligible roles
•Compensation follows Reckitt's pay-for-performance philosophy
