About TEAM LEWIS
TEAM LEWIS is a global marketing agency that has moved from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: its ability to read the future and prepare for it; leveraging cutting edge AI; strategic thinkers delivering award winning campaigns; expanding client relationships into new markets or services; and above all, independence from outside investors.
Responsibilities
•Monitors the UK website for performance and quality
•Assists in developing SEO strategies featuring target keyword rankings and applying them to website development projects
•Uses Google Analytics to identify opportunities for best performing content to drive traffic acquisition
•Supports global web masters to ensure consistency of quality and success
•Develops and publishes regular content on social media channels
•Implements and manages social media advertising campaigns aligned with a multichannel approach
•Configures tracking strategies to capture the performance of promotions on social media, SEO/SEM, marketing database, email, social media and display advertising campaigns
•Builds and maintains external relationships with journalists, partners, suppliers and other stakeholders/audiences
•Drafts online content for a variety of formats and channels including case studies, award entries, blog posts and social media
•Helps produce video content (drafting scripts, managing shoots, co-editing)
•Supports the blog content and contributes to the global calendar
•Develops content that can be used across multiple channels
•Implements outbound campaigns to nurture leads throughout the entire buying process and optimise converting that traffic into leads
•Manages the production/creation of online campaigns and suggests ideas for creative outreach campaigns
•Works closely with the Client Engagement Team to ensure marketing is central to driving brand awareness and generation of qualified leads
•Monitors marketing qualified leads and flags/refers new business opportunities to senior team members
•Monitors campaign performance data and contributes to global marketing reports, including campaigns such as website performance, mailers, advertising and social media activity
•Monitors and analyses engagements on social media and responds as appropriate
•Analyses and evaluates results and data to make campaign and investment recommendations
•Compiles ad-hoc reports and/or analysis as and when required, in addition to monthly reports of local marketing activity
•Is a super-user of the team's major marketing tools for social media management, content management systems and email (namely SharpSpring, Oktopost, and SEOMoz)
•Understands tools and channels, and is able to train any junior team members on their use
•Updates and maintains documents on the intranet and Marcomms server and other work spaces used by the team
•Minutes team meetings and proactively helps to drive actions to ensure projects stay on-track
Requirements
•Deep knowledge of and passion for marketing, digital strategy, lead generation, conversion rate optimisation, email marketing and social media in addition to SEO
•Excellent analytical and problem solving skills, using data to make strategic decisions
•Outstanding project management, communication and relationship building skills
•Experience with CRM and marketing automation platforms such as SugarCRM and SharpSpring
•Experience with design, photos, video editing software and HTML
•Excellent communication skills (written and spoken)
•Calmness under pressure and ability to deliver to tight deadlines
•Bachelor's degree (preferably in marketing, communications or digital media-related subject)
Conditions
No conditions are specified in the posting.
