About the Role
Global Sales & Services Operations (GSSO) is the team that helps shape Gartner's mission-critical sales and services priorities and works with sales and services leaders to drive tactical and analytical insights. As an associate on the GSSO team, you'll be at the forefront of the ongoing transformation of Gartner's Sales and Services teams, which delivers approximately $5.3B in annual business and technology insights revenue. You will partner with business leaders across Gartner to support global Sales and Services teams comprising nearly 9,000 associates and which sell to and service every major function across the enterprise.
Our Corporate Global Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner's expert guidance and tools enable smarter decisions and stronger performance on an organization's mission critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.
We're looking for a B2B Senior Marketing Specialist to join our High Tech and Invest (HTI) marketing team. The ideal candidate would have a background in marketing campaign management, channel strategies and sales enablement to drive lead acquisition and pipeline progression for new business and account expansion. To be successful, you must have a passion for customer-centric marketing, partnering closely with sales, and developing and innovating programs that resonate with our target audiences.
Responsibilities
•Support the regional Marketing Associate Director and team in executing integrated marketing strategies and campaigns to help drive firm revenue growth.
•Assist in coordinating and implementing multi-channel marketing campaigns and content marketing programs aimed at generating leads and supporting sales efforts.
•Work with centralized centers of excellence to help ensure smooth execution of assigned marketing activities.
•Gather and organize input from product, Business and Technology Insights (BTI), and sales teams to help inform campaign messaging and tactics.
•Collaborate with other marketing team members to develop and distribute campaign content.
•Draft clear, concise marketing messages and content, ensuring consistency across channels and formats.
•Work with colleagues across business lines and regions to share marketing ideas and support integrated activities.
•Track and report on marketing performance using established metrics and analytics.
•Share findings and suggest improvements to enhance campaign impact.
•Support demand generation activities by helping communicate key messages and campaign details to the sales organization.
•Build strong working relationships with sales teams and regional leaders.
•Monitor KPIs and campaign metrics and assist in evaluating campaign effectiveness to inform future tactics.
Requirements
•Bachelor's degree in marketing, business, or a related field.
•3–5 years of relevant marketing experience, preferably in a B2B or large/global company environment.
•Hands-on experience supporting and executing integrated marketing or demand generation programs; experience engaging executive-level audiences is a plus.
•High attention to detail and strong problem-solving skills with consistent follow-through.
•Advanced organizational and communication skills; able to manage multiple projects and collaborate with stakeholders.
•Ability to adapt and work effectively in a fast-paced, dynamic, and collaborative environment.
•Proficient with CRM (Salesforce), experience with CMS (Adobe AEM), data analytics platforms (Power BI, Google Analytics), and AI tools (Chat GPT, Notebook LM, Copilot).
•Intermediate to advanced Excel skills (formulas, pivot tables) and strong PowerPoint capabilities.
•Excellent English written and verbal communication skills.
•Strong analytical skills and a data-driven mindset; able to interpret and present marketing data.
Conditions & Benefits
•Competitive salary
•Generous paid time off policy
•Charity match program
•Medical, Dental & Vision Plans
•Parental Leave
•Employee Assistance Program (EAP)
•401K matching (up to $7,200 per year)
•Opportunity to purchase company stock at a discount
•Annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan
•A reasonable estimate of the base salary range for this role is 64,000 USD - 87,000 USD; actual salaries may vary based on education, training, experience, professional achievement, business need, and location
•Hybrid work environment
About Gartner
At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities. Since our founding in 1979, we've grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories.
