Client Marketing
This Client Marketing role supports the execution of strategic initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute campaign deliverables that deliver high-quality leads to the sales organization.
Responsibilities
•Assists in the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, managing compliance and legal review processes, and facilitating the hand-off between teams for execution.
•Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
•Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
•Assists with campaign execution in partnership with functional marketing team members.
•Understands departmental measurements and KPIs based on overall business goals.
•Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.
Requirements
•University (Degree) Preferred
•3+ Years Required; 5+ Years Preferred
•Physical Requirements: Sedentary Work
•Career Level: 7IC
•Skills: Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management
Anticipated Posting End Date: 2026-10-27
Compensation
Base Pay Range: $98,900/yr - $129,000/yr. Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
About TIAA
Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today it's a market-leading retirement company fueled by world-class asset management. TIAA offers a comprehensive Total Rewards package designed to make a positive difference in the lives of associates and their loved ones, including a superior retirement program and highly competitive health, wellness and work life offerings.
