About the Company
Autohaus Royal is a leading European automotive retailer with more than 2,000 premium used vehicles. For over 25 years, it has focused on quality, modern service, and exclusive vehicles.
Responsibilities
•Plan, create, and publish content for Instagram, Facebook, LinkedIn, and, in the future, TikTok
•Produce photo, video, Reel, and Story content, as well as website content, at company locations
•Develop creative content ideas about vehicles, employees, and company culture
•Support recruiting and employer branding campaigns with the recruiting team
•Manage the community and actively engage with the target audience
•Analyze metrics across organic and paid content
•Set up, manage, and optimize Meta Ads campaigns for vehicle offers and open positions
•Manage budgets against clear performance targets
Requirements
•Minimum 3 years of experience in social media management, content marketing, or a comparable role
•Initial experience with paid social, ideally using Meta Ads Manager
•Analytical mindset and ability to identify optimization opportunities and derive concrete actions
•Experience independently producing social media content
•Confident using Instagram, Facebook, and LinkedIn
•Experience with Reels, Stories, Shorts, or comparable short-form video formats
•Creative, structured, and independent working style
•Class B driving license, relevant driving experience, and willingness to travel for content production across locations and occasional business trips
•Very good written and spoken German
Nice to have
•Experience with TikTok
Conditions
•Gross annual salary of €45,000–€60,000
•€1,000 car purchase subsidy per year of service
•Permanent employment contract
•28 days of annual leave
•Flexible start between 08:00 and 09:00
•Discounts with well-known partners
•Financial support for job-related training
•€500 employee referral bonus
•Free coffee, water, and fresh fruit
