Autohaus Royal GmbH

smm manager

In short

SMM Manager role at a leading European automotive retailer in Berlin, planning and creating social media content (Instagram, Facebook, LinkedIn, TikTok) and managing Meta Ads campaigns for vehicle offers and job openings. Requires at least 3 years of social media/content marketing experience, initial paid-social experience, strong analytical skills, and very good German language skills. Onsite full-time position requiring a Category B driving licence and willingness to travel between locations.

Über das Unternehmen
Autohaus Royal is a leading European automotive retailer with over 2,000 premium used vehicles. For more than 25 years, it has offered quality, modern service, and exclusive vehicles.
Aufgaben
•Plan, create, and publish content for Instagram, Facebook, LinkedIn, and potentially TikTok
•Produce photo, video, Reel, Story, and website content at company locations
•Develop creative content ideas about vehicles, employees, and company culture
•Support recruiting and employer-branding campaigns with the recruiting team
•Manage the community and actively engage with the target audience
•Analyze metrics across organic and paid content
•Set up, manage, and optimize Meta Ads campaigns for vehicle offers and open positions
•Manage budgets against clear performance goals
Anforderungen
•Minimum 3 years of professional experience in social media management, content marketing, or a comparable role
•Initial experience with paid social, ideally using Meta Ads Manager
•Strong numerical skills, with the ability to analyze campaigns, identify optimization opportunities, and derive specific actions
•Experience independently producing social media content
•Confident using Instagram, Facebook, and LinkedIn; ideally TikTok as well
•Experience with Reels, Stories, Shorts, or similar short-video formats
•Creative, organized, and independent working style
•Category B driving licence, relevant driving experience, and willingness to travel between locations for content production and occasional business trips
•Very good German speaking and writing skills
Wir bieten
•Annual gross salary of 45.000 – 60.000 €
•Car purchase allowance of 1.000 € per year of service
•Permanent employment contract
•28 days of vacation
•Flexible start time between 08:00 and 09:00
•Discounts with well-known partners
•Financial support for job-related training
•Employee referral bonus of 500 €
•Free coffee, water, and fresh fruit

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