CarOnSale

Field & event marketing manager in automotive

In short

This role plans and runs B2B dealer events, congresses and trade fairs for an AI-powered B2B used-car trading platform active across Europe, deciding which events to attend and owning stage content and PR. It reports to the Principal Marketing and works closely with Sales, CRM and New Media. Requires independent end-to-end experience delivering B2B events, strong writing/moderation skills, active use of AI tools like ChatGPT or Copilot, plus German at C2 and English at C1.

About the Role
You want not just to organize events, but to decide which ones we attend, what we showcase there and what happens next. Congresses, trade fair appearances and a dealer meetup in the making. You turn individual dates into a regular format.
CarOnSale is the AI-powered platform for B2B used-car trading in Europe. More than 40,000 buyers from over 20 countries trade on our platform, and 85% of our inventory is exclusive to us. We bring together software, pricing intelligence, logistics and financing in one layer, as the operating system for an entire industry.
Responsibilities
•You plan and run dealer events: concept, venue, guest list, schedule, execution and follow-up.
•You are responsible for our event portfolio and decide which congresses, trade fairs and in-house formats we attend.
•You are responsible for the content on stage: talks, case studies and materials.
•You build our media presence: establish PR contacts, pitch stories and maintain relationships.
•You independently manage the content pipeline: topics, formats and timings.
•You coordinate the guest list with Sales so that contacts also turn into business.
•Together with CRM, New Media and Sales, you evaluate what an event has delivered.
•You report directly to the Principal Marketing.
Requirements
•You have independently delivered B2B events, from conception to execution.
•You work closely with Sales and contribute your own ideas.
•You can write and moderate, not just organize.
•You keep track of everything, even when several things are happening at once on event day.
•AI-oriented way of working: You actively use tools such as Claude, ChatGPT or Copilot in your day-to-day work.
•German at C2 level and English at C1 level.
Nice to Have
•Experience in automotive, mobility or on a B2B platform
•Budget responsibility for an event series or region
•An existing PR network or proven media contacts
•Understanding of CRM-driven follow-up
Benefits
•Hybrid working: 3 days in the office, 2 days working from home, plus 10 days of "Work from Anywhere" per year
•28 days of vacation
•Career and development discussion twice a year
•Company pension plan with a 20% employer contribution
•Paid Deutschlandticket
•FitX membership or Urban Sports Club subsidy
•Virtual Stock Options: You share in our success
•Modern IT equipment for your daily work
•Structured onboarding with a buddy program and social events
•Diversity in practice: active women's network, meditation and prayer room

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