Aufgaben
•Achieve engagement goals, such as Daily Active Users, as part of the five-person CRM team
•Plan, test, and implement newsletters in coordination with the Content and Advertising teams, and improve content and delivery to increase click rates
•Set up and continuously optimize automated campaigns, including onboarding, reactivation, and triggered communications, for different user groups across email, push notifications, and in-app messages
•Develop audience segments based on factors such as interests or neighborhood size to provide users with a personalized experience
•Work with the Product and Data teams to better understand users and implement targeted measures
•Create reports and regularly communicate testing results and goal attainment in the area
•Coordinate with the team on best practices, content, and sending times
Требования
•At least 5 years of CRM experience
•Strong knowledge of Braze
•Analytical, data-driven decision-making skills, including interpreting and using KPIs, combined with creativity in increasing engagement
•Independent and structured approach to planning and implementing campaigns and projects
•Experience setting up and analyzing multi-channel journeys and A/B tests, and deriving recommendations from them
•Technical expertise in CRM infrastructure, link tracking, deliverability, and tool optimization
•Interest in developing a digital product with social value
•German at native-speaker level and fluent English
Условия
•A meaningful job contributing to a product with value for the community
•Work with a friendly, experienced team that shares knowledge and learns together
•Insight into the entire workflow of the social startup and foundation
•Responsibility and opportunities to contribute actively
•SpenditCard providing an additional €35 per month to spend as desired
•30 Days of annual leave, with workation options and a sabbatical
•Strengths-based development culture using Gallup StrengthsFinder
•Workplace in Berlin-Kreuzberg and regular events such as yoga or Lunch & Learn
