About the company
We're an international mobile product company based in Cyprus, with a growing team of 35+ people. Since 2019, we've been creating mobile games for a global audience, combining creativity with world-class talent. Our portfolio features 15+ mobile games across iOS, Android, and the Amazon Appstore, reaching 60+ million installs and 600K monthly active users. Our games engage players, challenge their thinking, and create memorable experiences.
Responsibilities
•Plan, set up, and optimize advertising campaigns in TikTok, Applovin, Unity, ASA.
•Work with incentivized traffic. Search for partners and purchase incentivized traffic.
•Manage the full user acquisition (UA) cycle: testing hypotheses, validating them, scaling successful initiatives, and stopping ineffective activities.
•Prepare and launch soft launches.
•Monitor and analyze campaign performance and optimize according to established KPIs, based on key metrics including ROAS.
•Collaborate with internal teams: marketing, creative production, analytics, product, and others.
•Research and test new tools, channels, and strategies.
•Analyze campaigns using tools such as internal BI systems and the MMP Appsflyer to scale effective traffic sources.
Requirements
•Experience with subscription-based and ad-monetized products (games/utilities).
•3+ years of experience working with video ad networks.
•Experience with attribution and analytics systems (AppsFlyer, Adjust).
•Understanding of key performance metrics used to evaluate campaign effectiveness: CPI, CPA, ROAS, LTV, Retention, and ARPU.
•Ability to multitask and work with large volumes of data.
•Experience in planning and implementing user acquisition funnels across different channels.
•Proficiency in Excel (pivot tables, data analysis, reporting).
•Experience conducting tests and working with hypotheses.
•English proficiency – B1 level or higher.
•Strong analytical skills and interest in analyzing user behavior and market trends.
Will be a plus:
•Experience with different products including web products.
•Video networks & DSP.
•Experience working with rewarded traffic.
Conditions
•Flexible working hours and the possibility of remote work.
•Vacation bonus of 20 days and 3 days off per year.
•Employment agreement or a B2B contract.
•Professional development and training opportunities.
•Corporate events and team-building activities, holiday gifts.
•Opportunity to participate in exciting and diverse projects.
•Low-bureaucracy environment and friendly team culture.
•Opportunity to make an impact – freedom to propose ideas, drive performance, and implement your own initiatives.
•Professional growth – opportunities to develop skills and gain experience across different verticals.
