Cleverside

Product Marketing Manager (Mobile Games)

In short

This role covers marketing and growth for mobile games, utility apps, and web products, including ASO, LiveOps, and launch planning. The company expects hands-on experience building AI-powered automations and workflows, plus running A/B tests and partnership/influencer promotion. It requires 4+ years of experience marketing mobile games, apps, and web products. Work is remote, on a B2B contract paid in USD.

Job Opening: Product Marketing Manager
(Mobile Games, Utility Apps, Web Products)
Company: Cleverside
Responsibilities:
•Promote products and identify new growth opportunities.
•Develop and implement AI-powered solutions to optimize workflows and automate routine tasks.
•Manage marketing activities and product releases, including maintaining the marketing calendar, planning launches, ASO updates, seasonal campaigns, and LiveOps activities; launching in-app events and in-app purchases; preparing and publishing builds; setting up store listings for new projects; managing featuring opportunities and Custom Product Pages (CPPs); briefing designers.
•Build partnerships and drive external promotion by collaborating with media outlets, gaming and niche platforms, YouTube channels, and influencers; organizing product reviews, joint promotional campaigns, and cross-promotions.
•Monitor key metrics, run A/B tests, and evaluate the performance of marketing activities.
We expect:
•4+ years of experience in marketing mobile games, apps, and web products.
•Hands-on experience building AI automations from scratch and developing efficient AI-powered workflows.
•Experience managing marketing campaigns, product launches, and LiveOps, with a solid understanding of ASO and SEO.
•Experience working with partners, media outlets, influencers.
What We Offer:
•Remote work.
•B2B contract with payment in USD.
•20 days of annual leave, additional days off.

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