About the company: The company develops games for players worldwide and works on large-scale international mobile projects using IAP and IAP+IAA monetization models.
Tasks
•Manage international mobile projects with budgets starting at $300,000 per month
•Develop and implement methodologies for working with new types of targeting
•Plan, launch, and manage advertising campaigns to meet KPIs
•Generate and test hypotheses to improve campaign performance
•Automate routine tasks in the procurement process
•Collaborate with the creative team to identify signals at the traffic source
•Maintain effective communication with traffic source representatives
Requirements
•Proven experience as a User Acquisition Manager in the gaming industry
•Hands-on experience with Facebook Ads, Google Ads, and TikTok
•Experience with mobile attribution fundamentals and AppsFlyer or Adjust
•Strong understanding of advertising performance metrics, including ROI, ROAS, ARPU, ARPPU, and LTV, and ability to analyze and optimize large datasets
•Solid knowledge of unit economics and its application to advertising strategies
•Proven experience managing and scaling advertising campaigns with budgets exceeding $300,000 per month
•Advanced proficiency in Excel or Google Sheets and BI tools such as Tableau
•Expertise in market analysis and identifying growth opportunities
•Experience with UA automation tools and automating parts of the user acquisition process
•Strong grasp of A/B testing, from experiment design to results analysis
•English proficiency at B2 level or higher
•Knowledge of Russian
Nice to have: Familiarity with Snapchat and other channels, understanding of SKAdNetwork principles
Conditions
•Paid holidays and sick leave
•Competitive salary based on interview results and annual performance reviews
•Bonus system tied to company success and performance
•Opportunities to attend conferences, workshops, and meetups
•English classes
•Corporate parties and team-building events
•Holiday gifts
•Free lunches at the Cyprus office
