About the company
X-FLOW is a mobile game development company established in 2018. It developed Happy Color, a popular digital coloring book and ad-driven mobile app. The company works with major advertising networks and combines data, technology, and creativity to compete on Google Play and the App Store.
Tasks
•Create, analyze, and optimize user acquisition campaigns across social, incentivized, and video channels
•Develop a strategic vision, test hypotheses, and make independent decisions to optimize performance
•Use internal and external reporting and analytics tools to support data-driven decisions
•Test creatives and track and analyze direct and indirect competitors' creatives
•Communicate with motion designers, analysts, product managers, and other colleagues
Requirements
•At least 1 year of user acquisition experience in the mobile game development industry
•Hands-on experience with at least 2–3 ad platforms, such as Meta Ads, Google UAC, TikTok, or ASA
•Clear understanding of user acquisition goals and KPIs, including CPI, CPA, ROAS, and LTV
•Experience with A/B testing creatives, audiences, and custom product pages
•Ownership mindset, strong analytical skills, proactivity, and adaptability
•Strong communication and stakeholder management skills
•Awareness of trends in ad tech and mobile growth
•English at B2 (upper-intermediate) level
Conditions
•Competitive salary and benefits package
•Flexible working hours
•Career growth and professional development opportunities
•Opportunity to work with a talented and passionate team in a creative and dynamic environment
•Fun and inclusive company culture that celebrates diversity and creativity
