Therapy Area Specialist
A Therapy Area Specialist role, an in-field marketing role, excels in disease and brand knowledge to enable in-depth discussion with oncology customers, and supports therapy area strategy development & execution in close collaboration with oncology cross-functional team.
WHAT YOU WILL DO (included but not limited to the below):
Customer engagement
•Demonstrate in-depth disease, treatment, indication and brand knowledge (including patient pathway, stakeholder mapping) to enable impactful discussion with customers on demand, ensuring service standard are met based on HQ marketing guideline
•Facilitate speaker programs and peer-to-peer clinical experience sharing programs; conduct educational talks to physician groups, and other healthcare stakeholders (e.g. pharmacists, nurses) for product education updates and with HCPs
•Collaborate closely with cross-functional teams, including Professional Sales Representatives, in customer engagement to ensure customers' information needs are addressed timely
Marketing execution and strategy support
•Document and provide customer insights to cross-functional teams and contribute to key decision maker identification & mapping and brand strategy development
•Support marketing in the development of promotional material, leveraging customer insights gained through customer interactions
•Create contents for local and international conferences, forums, speaker programs etc. in accordance to HQ marketing guidelines
•Support marketing tactic planning and execution in alignment with brand strategy (event planning and execution, etc.)
•Support market shaping effort aligned to brand strategy
Other internal support
•Provide regular internal disease, treatment, indication training to cross-functional team and onboard new customer facing members
•Contribute to development & execution of account plans in collaboration with cross functional team to deliver impactful strategies that accelerate value for company
WHAT YOU MUST HAVE
•Degree in life sciences, preferably a university pharmacy degree
•2 or more years' experience working with HCPs, ideally representing multiple products and working across a complex healthcare system environment
•Good understanding of healthcare environment trends
•Understanding of industry legal, regulatory and compliance landscape
•Ability to assimilate and communicate complex clinical and product information to broad audience of different level of technical expertise
•Experience in building long term customer relationships and advocacy development
•Ability to train and mentor customer facing team
•Ability to seek out relevant information, prioritize, and apply information to solve complex problems in the ecosystem in a timely manner
•Ability to work in a cross-functional environment and able to collaborate with other team members to provide best support to customers
Required Skills
Biological Sciences, Brand Strategy, Calendar Planning, Customer Collaborations, Customer Engagement, Customer Relationship Building, Customer Service Management, Direct Marketing, Healthcare Marketing, Life Science, Market Development, Marketing, Marketing Communications (MarCom), Marketing Management, Marketing Strategies, Market Research, Pricing Strategies, Product Management, Promotional Design, Sales Services, Segmentation Strategy, Stakeholder Management, Teamwork
This person will be required to travel within Malaysia.
Flexible Work Arrangements: Hybrid
