About Zynga
At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more! Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia.
As an ASO Specialist at Zynga, you will drive the organic growth of our mobile games on the App Store and Google Play. Your role involves optimizing store listings, testing visual assets, and analyzing key performance metrics to enhance visibility and conversion rates. You'll collaborate with marketing, product, and creative teams to implement ASO strategies and track industry trends.
Responsibilities
•Research, define and implement strategies to drive organic growth for our games on the App Store and Google Play Store using ASO techniques.
•Take charge of optimizing and testing visual assets for app store listings to boost conversion rates.
•Develop well-researched content and creative briefs to support the content and art teams effectively.
•Schedule and run tests across multiple platforms to ensure consistent performance improvements.
•Collaborate with marketing and product teams to align on ASO strategies and share actionable insights.
•Coordinate the promotion of in-game events and features within app store environments.
•Manage the creation and measurement of Custom Product Pages for both the iOS and Android stores.
•Track and analyze key performance metrics to understand and improve organic growth.
•Stay ahead by conducting regular research on competitors and ASO industry trends.
Requirements
•Proven ASO experience and knowledge.
•Knowledge of the mobile gaming marketing landscape.
•Analytical mind with the ability to spot patterns and trends.
•Advanced user of Microsoft Excel. Knowledge of other BI tools are beneficial (Looker, Tableau).
•Creative thinker, someone who can communicate and guide designers and copywriters.
•Ability to work independently and with precision.
•Excellent understanding of ASO best practices, from pre-release to running live-ops.
•Outstanding communication skills. Ability to translate complex analysis into clear output for C-level stakeholders.
•ASO experience for mobile games.
•Experience with Apple Search Ads or other UA networks.
•Background in data analysis, statistical knowledge is appreciated.
Conditions & Benefits
•Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week.
•A generous 25 days of annual leave, plus public holidays.
•Private medical insurance for you and your family.
•Disability and life insurance.
•Choose from the latest iOS or Android device when you join (phone or tablet).
•Free language lessons in English, Spanish and Catalan.
•Spotify Premium.
•Legendary social events and parties.
•Take-Two Interactive employee stock purchase plan (eligibility criteria applies).
•Professional development budget for skills training.
•State of the art gym facilities.
•Free breakfast, lunch, and specialty coffee.
•Onsite physiotherapist and hairdresser.
Applications must be submitted in English.
