SITA

Territory marketing manager in aviation

In short

Territory Marketing Manager role at SITA, a global aviation and transportation technology company serving 2,500+ clients across 95% of international hubs. The role works closely with field sales to build and execute territory marketing plans, manage events, campaigns, PR, and local agencies in a hybrid Barcelona setup. Requires 7+ years of B2B marketing experience, ideally in field or tech marketing, with CRM (Salesforce) experience and exposure to tech, IT services, or aviation.

About the Company
We're the team that keeps airports moving, airlines flying smoothly, and borders open. Our tech and communication innovations are the secret behind the success of the world's air travel industry. You'll find us at 95% of international hubs. We partner closely with over 2,500 transportation and government clients, each with their own unique needs and challenges. Our goal is to find fresh solutions and cutting-edge tech to make their operations run like clockwork.
Responsibilities
•Work closely with the field sales team to understand priorities, pipelines, and customer challenges
•Help shape go-to-market plans that directly support revenue goals
•Bring a customer-first perspective into every conversation
•Turn global and regional priorities into a focused, practical territory marketing plan
•Make informed investment decisions across events, campaigns, PR, and content
•Build clear business cases and track impact
•Develop a deep understanding of key customers and accounts
•Tailor messaging, channels, and engagement to what resonates locally
•Develop and support account-based marketing approaches
•Lead the planning and delivery of events, campaigns, and communications in your region
•Ensure everything is on-brand, high-quality, and aligned with SITA's global positioning
•Manage local PR agencies, creative partners, and other suppliers as needed
•Act as a trusted link between sales, product marketing, and global marketing teams
•Translate product messages for the local market and feed insights back upstream
•Ensure customers experience one SITA, not disconnected initiatives
•Prioritize effectively in a busy, fast-moving environment
•Mentor and support more junior team members where relevant
Requirements
•You're commercially minded, curious about customers, and comfortable operating close to sales
•7+ years' experience in B2B marketing, ideally in field marketing and/or tech marketing
•Experience working with sales teams and supporting commercial objectives
•Strong judgement when it comes to where to invest budget and effort
•Confidence managing agencies and external partners
•A collaborative, proactive working style
•Ability to develop strategy, but also deliver
•Fluency in English (essential)
•Experience working with Salesforce or similar CRM platforms
•Exposure to technology, IT services, aviation, or complex B2B environments
Nice to Have
•An additional European language such as German or Polish (strong advantage)
Benefits
•Work from home up to 2 days/week (depending on your team's needs)
•Make your workday suit your life and plans
•Take up to 30 days a year to work from any location in the world
•Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year
•Champion Health - a personalized platform that supports a range of wellbeing needs
•Training platforms, including LinkedIn Learning
•Competitive benefits that make sense with both your local market and employment status

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