Association Montessori Internationale (AMI)

marketing manager in education

In short

This role builds and manages relationships with AMI's global community of schools, members, trainers and partners, developing engagement journeys and CRM-driven retention strategies. The employer is AMI, a global non-profit Montessori education organisation based in Amsterdam. It requires hands-on CRM experience, relationship marketing or membership engagement background, and comfort working in an international, multicultural, resource-constrained environment. The position is hybrid, 3 days per week in the Amsterdam office.

About
Association Montessori Internationale (AMI), founded by Maria Montessori in 1929, connects a global community of educators, schools, training centres, members, partners and changemakers. It works to shape the future of education, social impact and human development.
Responsibilities
•Map and segment AMI's global audiences, including members, schools, training centres, affiliated societies, students, trainers, teachers, partners and families, and turn insights into practical engagement plans
•Shape AMI's membership value proposition and its relationship with schools through the Global School Accreditation programme
•Design relationship journeys that keep people connected as they progress from student to graduate teacher, trainer or member
•Develop and make effective use of CRM and engagement systems ethically and in line with GDPR
•Work with colleagues across Capacity, Outreach and Legacy programmes to improve reach, reputation and revenue
•Set up reporting on growth, retention and participation, and use it to drive continuous improvement
Requirements
•Experience in relationship marketing, membership engagement or stakeholder communications
•Hands-on experience with CRM systems and digital engagement tools
•Understanding of retention and lifecycle journeys
•Resourceful and pragmatic, able to deliver results with a modest budget
•Self-starter who takes initiative, sets priorities and enjoys building something from the ground up
•Comfortable working across teams in an international, multicultural environment
•Excellent writing, listening and interpersonal skills, with a clear, warm communication style
Nice to have
•Experience in a non-profit, education or membership organisation
Conditions
•Contract for 4–5 days per week
•Three days per week in the office; for a four- or five-day week, one to two days from home

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