About the role
My client is a well-established international education group operating in more than 40 markets worldwide. As part of its global marketing transformation, the company is strengthening its data-driven capabilities and investing in CRM and lifecycle excellence across Europe and Asia. They are looking for a strategic and hands-on CRM Marketing Manager to drive customer engagement, retention, and lifetime value across multiple international markets.
Responsibilities
•Develop and execute a comprehensive CRM and lifecycle marketing strategy to improve conversion, retention, and revenue growth across key markets.
•Design, implement, and optimize automated campaigns across email, SMS, push notifications, and messaging platforms.
•Leverage customer data to build advanced segmentation models and deliver highly personalized communication strategies.
•Optimize workflows and automation within HubSpot, ensuring seamless integration with marketing and sales systems.
•Coach and support local marketing teams (Europe & Asia) in adopting CRM best practices and driving commercial performance (LTV / CAC).
Requirements
•5+ years of experience in CRM, lifecycle or email marketing with proven impact on retention and revenue.
•Hands-on experience with HubSpot or similar marketing automation platforms.
•Experience working across multiple markets and collaborating with geographically distributed teams.
•Fluent English is mandatory.
Nice to have
•Experience in subscription-based, SaaS, EdTech, or e-commerce environments is a strong plus.
Conditions
•55-60K + 5k bonus
