Li Auto

Sales manager in electric vehicles

In short

This role owns regional sales KPIs (order intake, retail volume, market share, revenue) for a Chinese EV maker's Netherlands market, overseeing daily retail operations, sales funnel, and customer experience through to vehicle handover. The company is a leading Chinese new energy vehicle manufacturer expanding retail presence in Europe. It demands 7+ years of automotive sales experience, a proven sales track record in the Netherlands market, fluent English, and an EU driver's license, with onsite work in Amsterdam and extensive regional travel.

About the Company
We're a leading Chinese new energy vehicle company that designs, develops, manufactures, and sells premium smart electric vehicles (EVs). Through product, technology, and business model innovation, we provide families with safer, more comfortable, and more convenient products and services.
Responsibilities
•Take full ownership of the regional sales KPIs, including order intake, retail volume, market share, and revenue targets for the Netherlands market.
•Monitor daily and weekly sales performance, analyzing data to identify trends, gaps, and opportunities for immediate volume growth.
•Oversee and optimize the daily sales operations across regional retail locations, showrooms, or direct-sales touchpoints.
•Ensure high standards of sales process execution, from initial customer greeting and product presentation to test drives and final closing.
•Coach and support retail sales staff/partners to maximize conversion rates and uphold brand standards.
•Closely manage the sales funnel.
•Work with regional marketing teams to drive local showroom traffic and ensure all digital and physical leads are followed up efficiently.
•Guarantee a premium, seamless customer experience throughout the entire purchasing journey, up to the final vehicle handover.
•Develop and execute localized sales initiatives, test-drive events, pop-up stores, and promotional campaigns tailored to the Netherlands market.
•Provide continuous feedback on local market dynamics, competitor pricing, and customer preferences to the European headquarters.
•Coordinate closely with Logistics, Operations, and After-Sales teams to ensure timely vehicle deliveries and resolve any customer escalations quickly.
•Maintain a strong focus on Customer Satisfaction (CSAT) and Net Promoter Score (NPS) throughout the region.
Requirements
•Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
•7+ years of solid sales experience within the automotive industry.
•Proven track record of consistently meeting or exceeding sales targets within the Netherlands market.
•Hands-on, execution-oriented mindset with a strong focus on sales numbers, funnel conversion, and retail excellence.
•Excellent communication, persuasion, and closing skills.
•Strong analytical skills to track performance metrics and adjust tactical sales plans accordingly.
•Professional fluency in English is mandatory.
•Valid EU driver's license and willingness to travel extensively within the assigned region to support retail locations and sales events.
Nice to have
•Preferably as an Area Sales Manager, Retail Sales Manager, or in a similar quota-carrying role at an OEM or major dealer group.
•Experience with Electric Vehicles (EVs) and modern automotive direct-sales or agency retail models is highly preferred.
•Fluency in Dutch is highly desired to effectively engage with local customers, retail staff, and regional partners.
Conditions
No conditions are stated in the posting.

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