Docplanner

project manager for B2B websites

In short

This role manages web performance and growth for a B2B/SaaS healthcare platform, owning CRO, A/B testing, landing pages and lead-generation KPIs across a website. It requires coordinating Marketing, Web Developers, Designers and a Web Analyst on multiple parallel initiatives across markets. Candidates need 3+ years in web management (B2B or SaaS), CRO/analytics tool experience (GA4, VWO, Hotjar), CMS familiarity (preferably HubSpot), and fluent English. The role is based in Barcelona and remote, but visa sponsorship is not offered.

About
Docplanner Group is a healthcare platform connecting patients with doctors across 13 countries. Its marketplaces, SaaS and AI tools help doctors, clinics and hospitals work more efficiently.
Responsibilities
•Own website performance and drive growth through websites
•Own and deliver web KPIs, especially form submissions and lead generation
•Identify structural and UX opportunities
•Plan and execute CRO initiatives and A/B tests
•Optimize and create landing pages and conversion funnels
•Handle web QAs to ensure high-quality, fast, and bug-free releases
•Analyze performance using tools such as GA4 and GSC
•Partner with the Web Analyst to turn insights into an optimization roadmap
•Transform insights and roadmap initiatives into measurable performance improvements
•Manage website initiatives from ideation and prioritization to launch and the post-launch backlog
•Create project plans, timelines, and stakeholder alignment
•Coordinate with Marketing, Web Developers, Web Designers, and the Web Analyst
•Balance multiple parallel initiatives across markets
•Ensure delivery aligns with business goals, deadlines, and growth targets
Requirements
•3+ years of experience in web management, preferably in a B2B or SaaS environment
•Strong understanding of CRO and lead generation
•Experience with website analytics tools such as GA4, VWO, and Hotjar
•Familiarity with CMS platforms, preferably HubSpot
•Project management skills and ability to handle multiple initiatives simultaneously
•Strong communication and collaboration skills for cross-functional work
•Fluent English
Conditions
•Location: Barcelona
•Healthcare insurance
•Wellness benefits, including gym memberships and mental health support
•Paid time off, including vacation and birthday leave
•Local benefits may include meal vouchers, transport allowances, or extended parental leave
•Flexible hours
•Visa sponsorship is not available; applicants must already have the legal right to work in their country of residence or the role's location
•A take-home business case with a few days of preparation is part of the hiring process

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