About Flo
Flo is a health and fitness app focused on female health. It provides AI-powered, privacy-first, clinically backed digital health products, helping users understand their bodies better.
Responsibilities
•Own go-to-market strategies for priority products and lead plans through launch and beyond
•Define product positioning and messaging, including target audiences, product value, and communication
•Test messaging through user research and in-market experiments
•Bring customer, market, and competitor insights into product decisions and help define public launch readiness
•Plan and lead launches with Product, Marketing, Legal, Medical, and other stakeholders
•Brief and partner with Marketing teams across paid acquisition, creative, lifecycle and CRM, brand, social, and ASO to align channel messaging
•Ensure health product messaging is clear, credible, and compliant in partnership with Medical and Legal experts
•Own product adoption and launch metrics, analyze results with analysts, and improve performance
•Develop templates and ways of working to make product marketing effective across Flo
Requirements
•6+ Years in Product Marketing for consumer digital products
•Proven experience taking products from concept to marketing and partnering with stakeholders throughout development
•Experience testing messaging with data, such as user research, A/B tests, or creative tests, and acting on the results
•Ability to influence senior Product and Marketing leaders and support recommendations with evidence
•Clear, structured writing and the ability to develop actionable strategies
•Comfortable with ambiguity and building products and processes from scratch
•Experience working with Product teams from discovery onward, shaping requirements, pricing and packaging, or in-product experiences such as onboarding and paywalls
Nice to have
•Experience marketing to US consumers
•Experience in healthcare, digital health, or another regulated industry
•A background in or strong interest in women's health
Conditions
•Annual salary range: £88,000 - £102,000 GBP
•Competitive salary and annual reviews
•Opportunity to participate in Flo's performance incentive scheme
•Paid holiday, sick leave, and female health leave
•Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
•Accelerated professional growth through work and learning support
•Three days per week in the office
•Five-week fully paid sabbatical at 5-year Floversary
•Flo Premium for friends and family, plus health, pension, and wellbeing perks
