Description
Snowflake builds a data, applications, and AI/ML platform.
Responsibilities
•Connect EMEA field teams with central and global AI messaging, align GTM priorities, and drive AI sales motions
•Partner with EMEA sales leaders and AI/ML specialists to test messaging against live deals, capture feedback, and share structured input on the roadmap, positioning, and competitive gaps
•Build feedback loops to keep campaigns and assets grounded in regional deal outcomes
•Adapt global AI/ML messaging and campaigns into EMEA narratives tailored to regional buyer priorities, industries, competition, data-sovereignty and regulatory considerations, and localization needs
•Build regional plays for user acquisition, account expansion, and adoption, translating AI/ML capabilities for executive, technical, and operational audiences
•Integrate AI/ML messaging into adjacent product categories and vertical GTM motions
•Create EMEA customer stories, reference narratives, and proof points demonstrating AI/ML business impact, quantified through ROI, time-to-value, and adoption metrics where possible
•Improve the quality and consistency of AI content across webinars, events, and executive content; support asset generation and review; and represent Snowflake's differentiation at events and executive settings
•Create sales enablement assets, including talk tracks, demos, pitch narratives, and enablement packages
•Define and track GTM effectiveness KPIs for pipeline contribution, net-new AI user acquisition, consumption and usage growth, and account adoption depth
•Monitor regional AI targets using product usage signals, consumption data, and field feedback, and reallocate investment toward effective plays
•Report campaign and enablement impact to regional and global leadership, connecting marketing activity to pipeline and consumption
Requirements
•7+ years of product marketing experience or equivalent
•Subject-matter expertise in data analytics, AI/ML/LLMs, data science, or application development
•Ability to define and own regional GTM strategy and translate complex AI/ML capabilities into compelling narratives for executive, technical, and operational buyers
•Strong cross-functional leadership skills and ability to align Sales, Product, and Marketing and drive execution without direct authority
•Analytical mindset and ability to interpret market signals, customer data, usage metrics, and field feedback to make GTM decisions and report impact
•Technical fluency and ability to understand, demo, and articulate the business value of AI/ML applications
•Ability to drive product adoption and support product-led growth motions using in-product signals and marketing and sales programs
•Willingness to travel up to 25% across the EMEA region
Nice to have
•Hands-on familiarity with AI assistant, copilot, or agentic-workflow products
Conditions
•The role is based out of Snowflake's London office
•Willingness to travel up to 25% across the EMEA region
