Andersen Lab

product marketing manager in web products

In short

Удалённая позиция product marketing manager по веб-продуктам в pre-IPO ИТ-компании Andersen. Роль объединяет техническую команду и SEO-команду, задаёт направление развития сайта, анализирует статистику и поведение пользователей, готовит технические брифы для запуска продуктов и услуг. Требуется от 3 лет опыта в веб-продуктах или продуктовом маркетинге, опыт роста сайта с нуля до measurable результатов, владение Google Analytics и Clarity, английский Intermediate+.

О компании
Andersen is a pre-IPO software development company that provides full-cycle services and helps enterprises and mid-sized firms transform their businesses through digital solutions and innovative technologies.
Задачи
•Unite the work of the technical team implementing pages and blocks with the SEO optimization team, and set the overall direction for website development
•Analyze website statistics and user behavior, including scroll depth, block clicks, page-view depth, and user journeys, and translate insights into specific changes
•Conduct competitive analysis of positioning, offers, page structure, and acquisition approaches
•Prepare technical briefs for the website implementation team, covering pages, blocks, content, texts, and positioning
•Prepare technical briefs for the SEO team covering optimization
•Break down new product and service launches into presentation elements, positioning, required blocks, and texts
•Forecast results based on data and assess the potential impact of changes using current statistics
Требования
•3+ Years of experience in web product development or product marketing
•Experience growing a website from scratch to measurable results, such as from 0 to 1000 visitors
•Experience launching a product or service on a website
•Proficiency in Google Analytics and Clarity
•Ability to conduct competitive analysis
•Understanding of the market and trends, including the use of AI in work
•Strong analytical skills and ability to connect metrics
•English proficiency at Intermediate+ level or higher
Условия
•The company cooperates with businesses including Samsung, Johnson & Johnson, Ryanair, Europcar, TUI, Verivox, and Shypple
•Opportunity to gain experience developing business relationships with major global brands
•Opportunity to work on large-scale projects using cutting-edge technologies
•Interesting and high-profile deals, negotiation practice, and communication with C-level people
•Access to educational platforms, seminars, and practices
•Opportunities for specialist or managerial growth
•Activities are decently rewarded

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