About Trust Wallet
Trust Wallet is a secure, self-custody Web3 wallet that enables people to own and control digital assets. It helps users explore Web3, access dApps, manage crypto, and buy and sell digital assets.
Responsibilities
•Develop and own integrated marketing strategies across acquisition, retention, and brand, aligned with product launches, ecosystem milestones, and market cycles
•Lead end-to-end campaign execution across Web3-native and performance channels
•Define positioning and messaging for new product features and market segments with Product and BD
•Set, track, and report on marketing KPIs, including DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice, tied to company-level OKRs
•Own channel budget allocation with a focus on efficiency and ROI
•Drive community engagement across Discord, Telegram, and X, building loyal user cohorts
•Identify and activate credible KOL and influencer partnerships within the Web3 ecosystem
•Collaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiatives
•Work with Product on go-to-market plans for new features, chain integrations, and partner launches
•Partner with internal teams to produce creative that resonates with crypto-native and mainstream users
Requirements
•3–5 years of marketing experience, including at least 1 year at a crypto, DeFi, or Web3 company; experience at a wallet, exchange, L1/L2 protocol, or DeFi platform is strongly preferred
•Demonstrated success owning and scaling multi-channel campaigns with measurable growth impact
•Experience in a generalist or full-stack marketing role across brand, growth, content, and product marketing
•Active on-chain presence, wallet history, and a network within the Web3 ecosystem
•Daily use of Dune and Nansen; proficiency in Amplitude and mobile attribution tools such as AppsFlyer, Adjust, or Branch
•Treats initiatives as testable experiments and uses data to identify signals, quick wins, and strategic opportunities
•Able to move between scrappy activations and long-term strategic initiatives without compromising quality
Nice to have
•Experience marketing a self-custody wallet or non-custodial product
•Familiarity with Trust Wallet's multi-chain ecosystem, Web3 Browser, or Staking
•Prior work at a top-tier exchange or DeFi protocol
•Experience running global marketing campaigns
Conditions
•Global role; candidates must have the right to work in their country of residence
•Flexible working hours
•Competitive salary and benefits
•Learning and career development opportunities
