Описание
SoftConstruct develops gaming products, including casino games for operators, affiliates, and other industry stakeholders.
Задачи
•Craft and evolve product positioning and maintain a consistent brand voice across all channels
•Design and execute Go-to-Market strategies for new game releases
•Sustain momentum for existing successful titles
•Develop marketing collateral highlighting the USPs of games
•Partner with Sales, Business Development, PR, and Product teams to turn market insights into product enhancements and promotional campaigns
Требования
•Bachelor's Degree in Marketing, Communications, Business Administration, or a related field
•2+ Years of experience in product marketing or brand management, preferably within IT or Fintech sectors
•Proven success launching and promoting products with measurable business results
•Deep understanding of GTM strategies, promotional mechanics, and player retention techniques
•Proficiency in analyzing campaign performance metrics and using data to optimize marketing strategies and ROI
•Ability to conduct market research and competitor benchmarking
•Experience overseeing high-quality marketing assets aligned with product value propositions
•Hands-on experience managing multi-channel campaigns
•Fluency in English
•Ability to translate technical game features into player-facing benefits
•Excellent interpersonal skills for collaboration between technical product and commercial sales teams
•Ability to thrive in a fast-paced environment with frequent new game releases
•Nice to have: prior experience in the iGaming or gaming industry
Условия
No conditions specified
