About Flo
Flo is a digital health company whose app helps users understand their bodies. It provides AI-powered, privacy-first, clinically backed health experiences and supports users through perimenopause, trying to conceive, and pregnancy.
Responsibilities
•Build and execute Flo's organic social strategy across perimenopause, trying to conceive, and pregnancy
•Develop a search-optimised, evergreen-first approach for platform feeds and search
•Curate and commission content from journalists, experts, and creators
•Shape conversations through thought leadership and turn cultural moments and medical insights into accessible, witty storytelling
•Handle sensitive subjects with care and work with medical and legal teams to keep content credible and compliant
•Analyse performance and use insights to scale sustainable formats beyond short-term trends
•Guide contracted contributors with clear creative direction and ensure high-quality output
•Track cultural and social conversations in women's health and help Flo lead with credibility
Requirements
•3–5+ years of experience shaping organic social strategy and producing content
•A portfolio showing proven growth on TikTok and other short-form platforms
•Editorial skills in commissioning, curating, and editing content from journalists, experts, and creators
•Deep understanding of health and lifestyle content performance across platforms
•Expertise in social search and platform SEO, including keyword research, search-led content planning, and algorithm-driven feeds and search rankings
•Ability to brief and manage creators and contractors with a clear, outcome-focused vision
•Strong analytics skills and ability to turn performance data into actionable insights and evergreen formats
•Excellent writing and creative direction skills for short-form, social-native storytelling
•Proactive, independent problem-solving skills and ability to thrive in a fast-paced, test-and-learn environment
•Strong skills in analysing content performance and iterating based on data and insights
Nice to have
•A genuine passion for women's health
Conditions
•Competitive salary and annual reviews
•Opportunity to participate in Flo's performance incentive scheme
•Paid holiday, sick leave, and female health leave
•Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
•Accelerated professional growth through work and learning support
•Three days per week in the office
•Five-week fully paid sabbatical at 5-year Floversary
•Flo Premium for friends and family, plus health, pension, and wellbeing perks
