About
Saily provides fast, secure mobile data plans for travelers in more than 200 countries, without roaming charges or physical SIM cards. Its eSIM is recognized as Lonely Planet's #1 eSIM and is powered by NordVPN.
Responsibilities
•Own Paid Social performance and growth for Saily across global markets, primarily on Meta, TikTok, and X
•Translate business goals into user acquisition strategies that drive app installs, first purchases, and revenue at efficient CAC and ROAS
•Manage, optimize, and scale campaigns with seven-figure monthly budgets, allocating spend to maximize growth
•Build and run an ongoing experimentation roadmap across audiences, creatives, messaging, bidding strategies, campaign structures, app store experiences, and landing pages
•Partner with Creative, Analytics, BI, Product, and CRM teams to improve creative performance and conversion rates and grow user lifetime value
•Monitor campaign performance and broader business context, including seasonality, travel trends, and market dynamics, and identify opportunities, risks, and growth levers
•Analyze performance and business data to uncover growth opportunities, forecast outcomes, and shape strategic decisions
•Use AI to optimize and automate Paid Social processes, including creative production and testing, reporting, analysis, and campaign management, and help set team standards for AI use
•Challenge the status quo, evaluate and relaunch channels such as Snapchat and AppLovin, test new acquisition approaches, and define how Paid Social supports wider Growth Team goals
•Keep up with platform changes, privacy and measurement updates, and industry trends
Requirements
•At least 3 years of experience in performance, growth, or user acquisition marketing
•Strong hands-on expertise in Meta and TikTok Ads
•Experience managing high six- or seven-figure monthly budgets in a B2C environment
•Proven ability to scale paid social profitably through data-driven strategy, creative testing, and budget management
•Strong analytical mindset and experience with experimentation, incrementality, and full-funnel optimization from impression to purchase
•Understanding of mobile app measurement, including MMPs such as AppsFlyer and Adjust, SKAN, and conversion APIs
•Hands-on experience using AI tools to optimize marketing workflows and curiosity about automating and improving work
•Commercial mindset focused on business outcomes, ROAS, LTV, and growth opportunities
•Strong ownership, communication, and collaboration skills, with the ability to work effectively across stakeholders
•Fluent in English and able to drive results independently
Nice to have
•X Ads experience, Snapchat Ads, AppLovin or other mobile and programmatic UA channels
•Global campaigns across diverse markets
•Experience with mobile apps, travel, consumer subscription, or e-commerce products
Benefits
•Extra vacation days, sick days, and time off when needed
•Private health insurance fully covered in Lithuania and Poland
•Free Calm, Headspace, and Mindletic subscriptions, plus resilience and mindfulness training
•In-house gyms, sport cards, online workouts, and personal guidance
•Company-wide workation trip abroad
•Birthday, wedding, and new family member gifts
•Children's summer camps and schedule flexibility for parents
•Team-building activities and company events
•Access to the Vilnius HQ's coffee bar, open gyms, kids' room, music room, and massage chairs
