EY (Ernst & Young)

Social Media Specialist

In short

This role develops and executes social media strategies for EY across Central Asia, focusing on brand presence, thought leadership, and audience engagement. The company is a global professional services organization, and the position covers content creation (including video), content calendars, campaign analytics, and paid/organic campaign optimization. It requires at least 3 years of social media or content marketing experience, a strong portfolio of copywriting and video content, and advanced English.

Location
Almaty, Esentai Square, Kazakhstan. Work format: at the employer's location; a hybrid work model is also mentioned.
Company
EY is a global professional services organization focused on building a better working world through diverse, connected teams.
What you will do
•Develop and execute social media strategies across Central Asia to strengthen brand presence, thought leadership, and audience engagement.
•Create, manage, and publish content across social media channels, including video and short-form content.
•Plan and manage content calendars aligned with business priorities, campaigns, events, and thought leadership initiatives.
•Monitor social media trends, audience behavior, and industry developments to identify growth and innovation opportunities.
•Analyze campaign performance, prepare insights and recommendations, and optimize content and channel effectiveness.
Requirements
•At least 3 years of experience in social media, content marketing, or digital marketing within a corporate business.
•Strong portfolio demonstrating social media campaigns, copywriting, content creation, video and reel production, storytelling, LinkedIn content, and personal branding.
•Excellent content writing, editing, storytelling, and creative thinking skills.
•Experience managing social media campaigns, including paid campaigns, content calendars, and multiple platforms.
•Experience with social media analytics, performance reporting, audience insights, and campaign optimization.
•Advanced English, written and spoken, is required.
Nice to have
•Experience transforming complex business content into engaging social media stories.
Culture & Benefits
•Hybrid work model and modern office space.
•Internal and external networking through industry events, meet-ups, and communities.
•Challenging projects with regional exposure across Central Asia.
•Well-being support, corporate activities, and discounts.

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