Описание
SOFTCONSTRUCT develops iGaming products and acquires traffic through paid advertising channels.
Задачи
•Launch, manage, and scale campaigns across TrafficJunky, TrafficStars, ExoClick, PropellerAds, and similar ad networks
•Develop and execute media buying strategies for iGaming products
•Manage budgets, bidding strategies, and targeting to maximize ROAS and LTV
•Test and optimize creatives, landing pages, placements, and funnels
•Analyze campaign performance and identify growth opportunities
•Track KPIs including CPA, ROAS, LTV, CTR, and conversions
•Build and maintain relationships with ad network and media platform representatives
•Develop placements on major local media platforms for brand awareness and performance
•Work closely with Product and Creative teams to adapt campaigns to different traffic sources
•Monitor competitors and new trends in iGaming media buying
•Build transparent reporting and establish performance benchmarks for new traffic sources
Требования
•3+ Years of hands-on Media Buying experience in iGaming
•Strong practical experience with ad networks, especially TrafficJunky, TrafficStars, ExoClick, PropellerAds, or similar
•Understanding of sports betting and gambling products, their monetization, and acquisition funnels
•Experience managing paid traffic budgets and optimizing campaigns based on performance data
•Strong analytical and testing mindset
•Ability to work independently and take ownership of a traffic channel
•Good communication skills and ability to work with Product, Creative, and Marketing teams
Nice to have: experience with major local media platforms, DSP experience, existing relationships with ad network account managers, experience working directly inside an iGaming or betting product.
Условия
Remote work across the EU.
