SoftConstruct

Marketing Project Manager in B2B marketing

In short

Marketing Project Manager для B2B-направления в SoftConstruct, компании из игровой и технологической сфер. Роль сочетает управление маркетинговыми проектами (тайминги, ресурсы, координация с командами) с развитием B2B-стратегий, многоканальными кампаниями и анализом метрик (лиды, конверсии, ROI). Требуется от 3 лет опыта в маркетинговом проджект-менеджменте, знание Google Analytics, CRM и Jira, а также владение английским и армянским языками. Работа офисная, в Ереване.

Описание
SoftConstruct operates in the gaming and technology sectors.
Задачи
•Plan, coordinate, and execute marketing projects from inception to completion, aligning them with business objectives
•Develop project timelines, set milestones, and allocate resources effectively
•Collaborate with product marketing, event marketing, and creative teams
•Track, analyze, and report on marketing performance and project outcomes
•Leverage data-driven insights to refine strategies and improve campaign effectiveness
•Collaborate with the marketing team to develop B2B marketing strategies aligned with business goals
•Execute multi-channel marketing campaigns
•Monitor competitor activities and market trends to refine strategies
•Track and analyze marketing performance metrics, including lead generation, conversion rates, and ROI
•Oversee the development of marketing materials, including brochures, case studies, and website content
•Ensure brand consistency across all marketing assets
•Work closely with content creators to produce engaging industry-specific content
Требования
•Bachelor's or Master's degree in Marketing, Business, or a related field
•At least 3 years of experience in marketing project management or as a marketing manager
•Strong knowledge and proven expertise in B2B marketing strategies, digital marketing, and lead generation
•Proficiency with Google Analytics, CRM software, and project management tools such as Jira
•English and Armenian are required
•Strong analytical skills with the ability to interpret and leverage marketing data for strategic decision-making
•Ability to thrive in a fast-paced, dynamic environment and adapt to evolving business needs
•Exceptional organizational skills with strong attention to detail and precision
Условия
No conditions specified

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