About Axon
At Axon, we're on a mission to Protect Life. We partner with our customers on some of society's most critical safety and justice issues with our ecosystem of devices and cloud software. We're out to make the world a safer place by solving big problems and taking on the public safety challenges of our time. From our company's inception building the TASER device to a full suite of hardware and software solutions, we are focused on providing police agencies with state-of-the-art devices and services they need to successfully serve and protect.
Responsibilities
•Act as a market expert, drawing from research, competitive intelligence, and customer insights to most effectively position the Axon promise across customer sets.
•Lead the development and execution of the marketing strategy for the Benelux (Netherlands, Belgium, Luxembourg) and the Nordics (Sweden, Norway, Finland, Denmark and Iceland) and adapt it to unique country needs and customer considerations.
•Increase awareness and shift perception in our core policing market, and create a pipeline to drive adoption of Axon's growing product portfolio.
•Stay attuned to global public safety trends, regulatory developments, and local public affairs landscapes to inform marketing strategies.
•Partner with the revenue intelligence team to produce consumable reports that showcase performance, benchmark progress, and inform stakeholders about ongoing marketing efforts.
•Own overall market metrics including events ROI, ad and sponsorship ROS, lead progression, and pipeline influence.
•Work with our public affairs agencies to develop and execute key PR and public affairs campaigns, ensuring alignment with both global and local business objectives.
•Proactively manage Axon's reputation and enhance brand visibility by responding to emerging issues, managing crises, and securing strategic media placements.
•Collaborate with the corporate communications team to ensure that messaging is consistent, timely, and relevant for both external audiences and internal stakeholders.
•Partner with government affairs teams to support advocacy efforts and policy initiatives, positioning Axon as a leader in the public safety industry.
•Collaborate with our events and digital teams to plan, manage, and execute in-person, hybrid, and webinar events.
•Create and implement integrated marketing campaigns that include case studies, video content, digital campaigns, and public relations strategies.
•Manage regional brand presence, including in online channels (social, web).
•Drive new, creative approaches to reach key audiences and personas using various channels and content mediums.
•Depending on market needs, develop locally relevant marketing strategies or adapt existing, proven frameworks.
•Track ROI, engagement, and audience feedback to refine and optimize campaign and event strategies.
•Provide strategic insights into Axon's go-to-market motion and competitive positioning to create and progress opportunities.
•Create and deploy field-facing enablement assets, sales playbooks, and content that aligns with priority selling scenarios.
•Develop and execute strategies in partnership with the sales team to promote cross-sell and upsell opportunities.
•Collaborate with agency partners to coordinate media outreach, co-marketing initiatives, and customer reference opportunities.
•Manage internal relationships to build cohesive product launch plans, adapt content for local markets, and support the sales team in achieving their goals.
•Foster strong ties with public relations, public affairs, and external communications teams to ensure a unified, impactful message across regions.
Requirements
•Bachelor's degree or equivalent practical experience
•7+ years of marketing experience, ideally at a public safety, SaaS or technology company
•Experience developing and executing marketing strategies and managing external or in-house agencies
•Expertise in digital/growth marketing, events and public relations or public affairs
•Excellent interpersonal skills with the ability to speak and write English fluently
•Experience working with customers in Northern Europe (Benelux, Nordics)
Conditions
No conditions specified in the posting.
